General Manager, Brazil
KiraRemotePosted 27 March 2026
Job Description
General Manager, Brazil
The General Manager for Brazil is responsible for establishing and scaling Kira's presence in the Brazilian market. This role owns all aspects of Kira's business in Brazil: market strategy, government and institutional relationships, go-to-market execution, and team building. Brazil represents a massive opportunity, one of the world's largest education systems spanning K-12, higher education, and workforce development, and this role will determine whether Kira captures it.
This is a country-building role. The GM Brazil must operate as an entrepreneur within Kira, making smart decisions with limited resources while building toward a significant business.
CORE RESPONSIBILITIES
Market Strategy & Entry
- Work with Kira’s partners in Brazil to develop the company’s market strategy, identifying the most promising entry points: federal programs, state systems, municipal networks, private schools, universities, or corporate training.
- Understand the Brazilian education landscape deeply: policy environment, funding mechanisms, decision-making processes, and competitive dynamics across all levels of education.
- Adapt Kira's positioning and product-market fit for Brazilian educators, institutions, and administrators.
Government & Institutional Relationships
- Build relationships with key stakeholders: Ministry of Education (MEC), state secretaries of education, municipal education leaders, and influential educators.
- Navigate Brazilian public sector procurement: understand how decisions get made, funded, and implemented.
- Position Kira for major government programs and initiatives, including BNCC alignment and digital education investments.
- Leverage existing Kira proof points (El Salvador, US deployments) to build credibility.
Sales & Business Development
- Own revenue targets for Brazil and build the pipeline to achieve them.
- Close deals with states, municipalities, and private school networks.
- Develop partnerships with local players: publishers, distributors, technology partners, and implementation organizations.
- Structure deals that work within Brazilian realities: budget cycles, payment terms, and regulatory requirements.
Team & Operations
- Build the Brazil team: hire, develop, and lead local talent across sales, customer success, and operations.
- Establish local operations: legal entity, compliance, financial operations, and administrative infrastructure.
- Create a culture that reflects both Kira's values and Brazilian market needs.
- Manage P&L responsibility for Brazil, balancing growth investment with path to profitability.
Product & Localization
- Serve as the voice of the Brazilian market to Kira's product and learning teams.
- Ensure Kira's platform is properly localized: language, curriculum alignment, cultural relevance.
- Identify Brazil-specific product needs and prioritize them appropriately.
- Work with the Learning team on Portuguese-language content and Brazilian curriculum alignment.
IDEAL BACKGROUND
- Fluency in Portuguese and English languages.
- 10+ years of experience with significant leadership roles in education, technology, or both in Brazil.
- Track record of building businesses or scaling operations in the Brazilian market.
- Deep relationships in Brazilian education: government, institutions, or influential networks.
- Experience navigating public sector sales and government relationships in Brazil.
- Entrepreneurial mindset combined with operational discipline.
Should be equally comfortable:
- Presenting to a state secretary of education in Brasília
- Negotiating a complex deal with a large private school network
- Hiring and developing a local team
- Reporting business performance to Kira's board
SUCCESS IN THIS ROLE LOOKS LIKE
Within 12–18 months:
- Kira has meaningful market presence in Brazil with reference customers and growing pipeline.
- Key government relationships are established, positioning Kira for major opportunit ... (truncated, view full listing at source)
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