Lead, Content Library - Americas

Lead, Content Library - Americas Hi, I’m Anum https://www.linkedin.com/in/anumhussain/, Head of Content & Community Content at Ashby. Over the last few years, I’ve built a content team that doesn’t operate like a traditional content function. We don’t exist to fulfill requests or chase volume — we own distinct, high-impact pillars like our Talent Trends Reports, Offer Accepted podcast, and Ashby One conference content. Each of these has a clear point of view, a strong operator behind it, and a growing presence in the market. Today, every piece of content is created with care, but what happens after publishing is inconsistent. Our best work doesn’t always get resurfaced at the right moments. Our website structure isn’t evolving as intentionally as it should. Our YouTube and other distribution surfaces are underutilized. And the ongoing work of refreshing, optimizing, and compounding our content library often gets deprioritized in favor of shipping the next thing. At every company I’ve led teams at, there’s always pressure to improve distribution and reach without the resources to actually do it well. And when you’re operating at the velocity and quality bar we hold ourselves to, the fatigue that hits the moment something goes live is real. So much creative energy goes into delivering the launch that the final 10% — optimizing the content, enabling it internally, and thoughtfully repurposing it over time — consistently gets deprioritized as you move on to the next piece. This role exists to change that. We’re looking for someone to own our content library as a product. You’ll be responsible for how our content is structured, discovered, maintained, and continuously improved over time. You’ll partner closely with our existing Content Leads, but instead of owning a single pillar, you’ll ensure that everything we create compounds in value. Think of yourself as a PM or PMM for Content. This is not a traditional content marketing role. It sits at the intersection of content, systems thinking, SEO/AEO, and product-like ownership of our website and knowledge surfaces. However, knowledge of content marketing excellence is valuable. WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE Own Ashby’s content library as a system You’ll define how our content ecosystem is structured and evolves across our blog, reports, Academy, YouTube, and future surfaces. This includes URL structure, internal linking, content hierarchy, and how different pieces of content connect into a cohesive experience. Lead our approach to content optimization, AEO, and technical SEO You’ll partner with product and marketing leadership to ensure our content is positioned for where discovery is going. This includes shaping our AEO strategy, improving technical SEO fundamentals, and ensuring our content is structured to perform across search and AI-driven discovery. To be clear, we do not have a traditional blog marketing engine where we’re writing content “for SEO,” which means you’re up for the challenge of building for our unique content team (session talks, podcast episodes, data reports) vs proposing we write listicles to meet your goals. Build and run a continuous content refresh engine Our best content should get better over time. You’ll own regular audits, identify what needs to be updated or consolidated, and drive execution across the team. This includes evolving existing high-performing assets, retiring outdated work, and maintaining a high-quality, trustworthy library. Create an evergreen GTM engine for our content Each Content Lead owns the launch of their work; you’ll own what happens after. You’ll build systems to resurface and redistribute content based on relevance, timing, and market moments. This includes identifying opportunities to bring older content back into circulation in meaningful ways. Own and evolve underutilized distribution surfaces (e.g., YouTube) We have strong raw material that isn’t being fully leveraged. You’ll take ownership of chan ... (truncated, view full listing at source)