Web Experience and Optimization Manager

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups , Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces , and the Human Rights Campaign Foundation's Corporate Equality Index ! About the Role We are hiring a Web Experience and Optimization Manager to own and scale our website as a high-impact growth channel. This role sits at the intersection of web strategy, production, and conversion. You will be responsible for defining how we build, test, and optimize web experiences that drive pipeline and revenue. This is not a maintenance role. This is a build and scale role. You will own the web roadmap, prioritize what gets built and tested, and establish the systems needed to increase speed and experimentation velocity. The opportunity is to move from ad hoc execution to a structured, high-performing web program. You will build the processes, experimentation framework, and cross-functional alignment required to scale impact. Success in this role means faster execution, higher experiment throughput, and measurable improvements in conversion and pipeline. What You’ll Accomplish Web strategy and roadmap Define and own the web roadmap aligned to business goals, campaigns, and product priorities Translate marketing objectives into a prioritized backlog and clear execution plan Identify opportunities to improve conversion, engagement, and user experience Web production and process Own end to end delivery of web builds from intake through launch and performance monitoring Build and manage pages in Webflow using a component based system Establish and improve scalable processes across design, content, and marketing Reduce friction in QA, reviews, and handoffs to increase speed Manage external web development partners to ensure quality and velocity CRO and experimentation Build and scale a structured experimentation program Define hypotheses, prioritize tests, and measure results Partner with performance marketing to optimize landing pages tied to paid campaigns Scale personalization through tools like Webflow Optimize Own chat and AI SDR (Qualified) optimization Analytics and performance Ensure accurate tracking, tagging, and measurement Partner with data teams on dashboards and reporting Translate performance data into insights and action Connect web strategy and CRO to pipeline and revenue impact Share insights with stakeholders and leadership Your Expertise 6-8+ years of experience in web, CRO, or digital experience optimization Strong hands on Webflow experience, including managing CMS and component based builds Working knowledge of HTML and CSS Experience building or scaling experimentation programs Strong project management and ability to drive cross-functional alignment Ability to turn data into insights and action Why You Should Join Real ownership, not tickets You will own the web roadmap, not just execute requests. You will decide what gets built, tested, and prioritized based on business impact. Visi ... (truncated, view full listing at source)