Head of Consumer Strategy & Operations, Uber Eats Taiwan

Head of Consumer Strategy & Operations, Uber Eats Taiwan Department: Operations Team: Operations Location: Taipei City, Taiwan (ROC) Type: Full-Time ## **About the Role** The **Head of Consumer Strategy & Operations** is a cornerstone of the Taiwan leadership team, reporting directly to the General Manager. This role is the primary architect of Uber Eats Taiwan’s consumer growth engine, responsible for driving eater acquisition, engagement, and long-term loyalty while optimizing investment efficiency. You will operate across both short-term execution and long-term strategy—owning growth OKRs in a highly competitive landscape while designing the roadmap that ensures Uber Eats remains the platform of choice for consumers in Taiwan. This role also leads the evolution of our cross-platform membership strategy (Uber One) and builds a scalable, partner-centric growth ecosystem with merchants—ensuring growth is sustainable, profitable, and mutually beneficial. ## **What You’ll Do** **Consumer Lifecycle & Growth Strategy** - Own and design the end-to-end consumer growth strategy across acquisition, retention, and resurrection - Continuously benchmark against competitors to strengthen Uber Eats’ value proposition while maintaining margin discipline **Investment Strategy & Unit Economics** - Define the strategic framework for eater investment and capital allocation - Analyze unit economics and ROI to optimize spend efficiency and drive sustainable growth **Membership Strategy (Uber One)** - Lead the strategy for Uber’s cross-platform membership program across Delivery and Mobility - Own value proposition design, lifecycle optimization, and long-term economic viability - Deepen engagement with high-value consumer segments **Merchant-Partnered Growth** - Build a mutual growth ecosystem by aligning merchant-funded offers with consumer demand - Lead co-marketing strategies that unlock incremental volume and shared ROI for both merchants and Uber **Eater Experience & Product Influence** - Act as the key interface between Taiwan and Regional/Global Product teams - Shape the local product roadmap across U