Product Marketing Manager

Product Marketing Manager Who is Nexxen? Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. Why join the Nexxen team? With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible and unified solutions. Employees hustle, commit and dedicate themselves to pillars that make up the Nexxen Way – the 3Cs - Customer Centric, Curious Mindset, Collaborative with No Ego. Important Notice from Nexxen: Your Safety Matters At Nexxen, we care about the well-being of our current and future employees. We are aware of the growing number of online scams and fraudulent job postings, and we urge all job seekers to remain vigilant. Please be advised that Nexxen will never request payment (whether in cash, cryptocurrency, or any other form) as a condition of employment, offer positions that require you to invest in vague or dubious financial schemes, or promote roles that resemble get-rich-quick opportunities. If you receive a suspicious message claiming to be from Nexxen or encounter a questionable job posting associated with our name, please contact us at infosec@nexxen.com to verify its legitimacy. Your trust is important to us. Stay safe and informed. Nexxen Fraud Alert and Notice: Protect Yourself from Impersonation and Fraudulent Activity https://nexxen.com/nexxen-fraud-alert-and-notice/ What You’ll Do: Nexxen is seeking a Product Marketing Manager to help drive go-to-market strategies for our growing suite of programmatic advertising solutions. Reporting to the Senior Director of Product Marketing, this person will be responsible for driving Product Marketing related activities across Nexxen’s unified platform including crafting differentiated positioning and messaging and bringing new products, partners and features to market, creating marketing collateral and GTM enablement. This candidate will display the ability to respond quickly to changing business needs, priorities, and timelines. Must communicate clearly, concisely, and consistently. This role will be based in the New York office. Our team follows a hybrid schedule working in-office three days a week and remotely for the rest. Each day can be different here at Nexxen, but some of the things you can expect to be doing daily are. - Manage the go-to-market strategy for product launches across Nexxen’s unified technology platform including product positioning, messaging, differentiators, packaging, competitive research and pricing. - Drive connection between new products and partners and our Nexxen activation platforms (DSP or SSP) to ensure customer requirements and use cases are met. - Spearhead the beta test process with Product (if relevant), internal users, and clients. - Drive internal and external collateral development, training, customer communication and external messaging. - Collaborate with cross-functional team members including Design, Product, Sales, Ops and Marketing to garner alignment and deliver successful product launches. - Be a subject matter expert. Provide sales support for RFPs/RFIs, respond to questions about products/solutions, client meetings, and thought leadership. - Measure post product launch adoption and success. What Will I Bring? - BA/BS in Business, Marketing or equivalent training or experience - 3 years in media, marketing or digital advertising - 2+ years of experience in a Product and/or Marketing role in a start-up, media, tech, or advertising environment - 1+ years of experience working in Ad Tech, with a DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus - Ability to translate complex capabilities and ever-evolving ecosystems into clear, ... (truncated, view full listing at source)