Performance Ads Specialist - Google Shopping Ads

Performance Ads Specialist - Google Shopping Ads Department: Operations Team: Operations Location: Chicago, United States Type: Full-Time **About the Role** The Performance Ads Specialist - Google Shopping Ads will sit within the CPG Advertising Operations Team, fully dedicated to enabling Uber’s Offsite Ad offerings via Google Merchant Center. This position requires comfort working in a fast-paced environment, proactive ownership of CPG and SMB advertising accounts, and a deep understanding of Offsite media models. We are looking for candidates who are ready to roll up their sleeves, dive headfirst into ambiguous situations, and lead with a data-driven approach to drive performance at scale. **What You’ll Do** - Cross-Functional Collaboration: Work closely with Product Operations, Engineering, Technical Operations, and GTM teams to enable and scale Google Shopping Ads across all Advertising business lines - Expansion & Strategy: Own campaign management and operational process development for additional Offsite Media opportunities - including, but not limited to Meta, TikTok, and YouTube - Feed & Account Integrity: Monitor product feed health and account statuses. Proactively identify and resolve disapprovals or price/availability mismatches, taking the lead in troubleshooting technical hurdles with Uber’s engineering teams - Creative Optimization: Continuous optimization of campaigns and Offsite media offerings; enriching item titles and descriptions to ensure Uber’s offsite listings remain highly competitive - Data-Driven Insights: Utilize performance reporting and analytics to understand how external traffic drives conversion and GMV back to the Uber app/site - Innovation & Testing: Collaborate on brand strategies, A/B testing, and innovative product enhancements with internal and external stakeholders to stay ahead of retail media trends - Campaign Strategy & Execution: Design and manage Performance Max (PMax) and Standard Shopping campaigns dedicated to offsite conversion - First-Party Data Integration: Work with our data teams to utilize our platform’s audience signals for enhanced targeting