Director, Performance Marketing

About Iru Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back. Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction. The Opportunity As Iru's Director, Performance Marketing, you own paid media strategy and execution across all digital channels, directly accountable for pipeline generation. Your mandate is to build a durable, efficient paid media engine that consistently delivers against aggressive pipeline targets. You'll operate as a performance marketing leader—setting strategy, coaching your team, and delivering executive-level insights—while staying close enough to execution to ensure quality, rigor, and results. You have the attention to detail to ensure that everything from ad creative to audience targeting strategy hits world-class standards. You'll translate product positioning and audience insights into high-performing paid campaigns, optimize spend allocation and efficiency across channels, and ensure all paid media efforts drive measurable pipeline and revenue outcomes on Iru's core paid channels—LinkedIn, Reddit, Meta, YouTube, Google Ads, CTV, and Display.