Marketing Digital Transformation Lead

Skip to Content Sign In Marketing Digital Transformation Lead Req #23627 Canada Apply Share Job Description Posted Tuesday, March 31, 2026 at 9:00 PM | Expires Friday, May 1, 2026 at 8:59 PM Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally. Effective November 1, 2025 this position is not open to residents of Quebec; applicants must reside in a province or territory of Canada other than Quebec to be considered. Any roles available in Quebec will be posted separately. About the opportunity Dayforce is seeking a strategic, marketing-first leader to serve as Marketing Digital Transformation Lead. This senior individual contributor will play a critical role in advancing a multi-year transformation initiative to modernize Marketing’s technology ecosystem, embed AI-enabled capabilities, and reimagine how Marketing operates at scale. This role will be a key driver of Dayforce’s growth acceleration, spearheading the capabilities required of increasingly agile, streamlined, and high-performance demand engine. Reporting to the VP, Marketing Digital Transformation & Operations, this role serves as Marketing’s senior business representative across our evolving MarTech landscape. In close partnership with Marketing leaders and IT partners, this individual will ensure Marketing’s priorities, workflows, and future-state ambitions for our growth – including high-impact, responsible application of AI – are clearly defined, aligned, and translated into a pragmatic, value-driven roadmap. This is not a technical product owner role. It is a business transformation leadership role requiring deep marketing expertise with a background in driving growth, strong MarTech fluency, enterprise influence, and a passion for building scalable operating models that accelerate data-driven demand generation. What you'll get to do Strategic Partnership & Program Leadership Continuously refine, evolve, and manage the Marketing Digital Transformation (MDT) roadmap in partnership with Marketing leadership and IT. Partner with IT to plan and drive execution of the MDT program. Ensure transformation initiatives remain aligned to measurable business outcomes and long-term scalability, with clear linkage to pipeline acceleration, conversion improvement, and demand generation performance. Advocate for Marketing’s evolving needs – including AI-enabled innovation opportunities – in roadmap planning, investment prioritization, and sequencing decisions. Marketing Engagement & Alignment Engage across Marketing to develop a holistic view of objectives, capability gaps, and modernization opportunities. Ensure cross-functional perspectives are incorporated into transformation priorities to avoid siloed solutions. Surface opportunities where automation and AI can eliminate friction and elevate higher-value work. Align transformation efforts to create tighter orchestration across brand, digital, field, lifecycle, and demand teams in support of a unified growth engine. Facilitate leadership alignment on priorities, trade-offs, and roadmap sequencing. Business Requirements & Capability Design Lead business requirements gathering for new and evolving marketing technologies, including AI-enabled tools and capabilities. Evaluate and recommend AI use cases that enhance data utilization, campaign orchestration, content development, forecasting, and performance optimization. Translate business needs into clear, future-oriented capability requirements in partnership with MarTech. Ensure ... (truncated, view full listing at source)