Growth Marketing Manager, Uber Advertising

Growth Marketing Manager, Uber Advertising Department: Marketing Team: Marketing Location: New York, United States ### About the Role: Uber Advertising is seeking a digital-savvy Growth Marketing Manager to lead our strategy for SMB merchants. As we scale, self-serve advertising must move from a simple onboarding step to a primary growth lever. In this role, you will own campaigns and web presence to drive adoption of ads by merchants. You will lead the overhaul of the Uber Advertising website and drive deeper integrations across the merchant lifecycle by partnering with PMM, GCRM, and other B2B functions. ### What You’ll Do: - Lead the comprehensive overhaul of the Uber Advertising website and incorporate specialized Ads content into the broader Merchant website to drive organic and paid conversion. - Develop and execute a consistent global campaign strategy, including paid media and webinars, to attract unmanaged SMB restaurants. - Partner with PMM and GCRM to ensure consistent messaging and data-driven triggers across the entire merchant lifecycle, from sign-up to repeat ad spend. - Extend foundational evergreen programs to managed accounts to increase global adoption of self-serve tools. - Lead the marketing strategy for the new Learning Center to provide in-product education and seamless onboarding for small businesses. - Partner with teams to migrate customer data into internal tools and build out the B2B infrastructure needed to scale globally. - Track primary KPIs including SMB penetration, QoQ retention, and web traffic/conversion rates. ### Basic Qualifications - 5-7+ years of experience in Growth Marketing, SMB marketing, or Lifecycle Marketing. - Demonstrated experience running paid acquisition campaigns and managing website strategy/overhauls for a B2B audience. ### Preferred Qualifications - Ability to use data-driven segmentation and product usage insights to build personalized, high-conversion customer journeys. - Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness. - E