Marketing Manager, Content & Growth

Marketing Manager, Content & Growth ABOUT VIBE At Vibe.co http://Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play — it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity. Vibe.co http://Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV. Trusted by over 10,000 brands, Vibe.co http://Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone. Vibe.co http://Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors. Founded in 2022, Vibe.co http://Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media. ABOUT THE ROLE You'll join the Product & Brand Marketing team as a creative full-stack marketer — the kind of person who can pitch a creator campaign in the morning, write a thought leadership piece at lunch, and brief an event activation by end of day. You're the engine behind Vibe's brand narrative across channels that require editorial taste, creative judgment, and strategic thinking. You'll own Creator/Influencer, Content & Thought Leadership, and eventually help scale channels like Reddit, YouTube and TikTok. These are channels where data informs decisions but creative quality drives outcomes. You bring your own creative flavor and an AI-first operating style that lets you move across 3 channels with the output of an entire marketing department. WHAT YOU'LL DO BUILD THE CREATOR PROGRAM - Identify, recruit, and manage creators and industry influencers who can speak credibly to performance marketers - Produce creator-led content for YouTube, LinkedIn, and podcasts — use cases first, not generic product plugs - Design campaigns that showcase real Vibe applications: ABM on TV, retargeting, incrementality measurement OWN CONTENT & THOUGHT LEADERSHIP - Ship one high-value content piece per week — fully repurposed across email, paid ads, and social - Produce playbooks, industry reports, how-to guides, expert interviews, and webinars that build on the CTV Playbook's success - Ghostwrite and co-produce thought leadership for senior leadership across LinkedIn, blog, and industry publications - Use AI to accelerate drafts, research, and repurposing — bring the editorial judgment that makes the final product feel authoritative GROW COMMUNITY PRESENCE - Partner with newsletters, podcasts, and communities in the CTV/streaming and adtech space — infiltrate the channels your audience already trusts - Drive authority through reliable community sponsorships and partnerships, not just high-visibility one-off campaigns - Bring genuine curiosity about the adtech and CTV market — understand our customers, their personas, and what makes the space tick, and let that intelligence shape everything you create LAUNCH & RUN LIFECYCLE EMAIL - Audit existing lifecycle audiences and map initial segments within the first 90 days — get hands- ... (truncated, view full listing at source)