Product Marketing Manager

Product Marketing Manager ABOUT VIBE At Vibe.co http://Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play, it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity. Vibe.co http://Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV. Trusted by over 10,000 brands, Vibe.co http://Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone. Vibe.co http://Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors. Founded in 2022, Vibe.co http://Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media. ABOUT THE ROLE You'll join the Product & Brand Marketing team, reporting directly to the Head of Product Marketing. We're looking for a Product Marketing Manager who can turn product innovation into compelling stories, GTM programs, and revenue-driving enablement. In this role, you'll help shape how Vibe brings products to market — crafting crisp messaging, developing high-impact launch content, and partnering across teams to position Vibe as a leader in streaming TV advertising. You'll translate complex capabilities into clear value narratives, support sales with the assets they need to win, and collaborate on case studies that highlight real customer impact. Driven by data and iteration, you'll help sharpen the GTM motion so every launch lands, resonates, and drives measurable product adoption and growth. Three reasons someone great wants this job: you'll have real ownership over how the market understands a category-defining platform, you'll work across the full PMM surface — positioning, GTM strategy, sales enablement, and competitive intelligence — and you'll do it at the exact moment streaming TV becomes performance marketing's next major channel. WHAT YOU'LL DO Positioning & Messaging - Define and evolve Vibe's positioning across key buyer segments — translating product capabilities into clear business value narratives - Own messaging consistency across every external surface: web, sales decks, event materials, and announcements - Partner with the website and design teams to bring updated positioning to life across key pages GTM & Product Launches - Build and run a repeatable GTM launch process — checklist, content, enablement — delivered on time for every feature - Produce short-form launch content that drives product awareness and adoption across channels - Collaborate with design and web to bring launch surfaces to life with speed and consistency Sales Enablement - Own the sales content pipeline: one pagers, decks, battlecards, and competitive intelligence - Track and improve the Sales Confidence Score — a quarterly AE survey measuring positioning clarity, collateral quality, and confidence to close - Work directly with sales and CS leaders to identify gaps and ship assets fast, without needing to be managed Customer ... (truncated, view full listing at source)