SEO Manager

The Opportunity Adobe is looking for a SEO Manager to drive organic discovery for Firefly, Adobe’s outstanding generative AI product. This position is responsible for Firefly’s comprehensive SEO strategy, covering both traditional search and generative engine optimization. We seek a candidate to act as the main SEO lead for Firefly, crafting how creators find, assess, and embrace Firefly on Adobe.com and new AI search platforms. This position combines SEO planning, product collaboration, prioritization, and data analysis. They will collaborate closely with Product, Engineering, Design and GTM teams to ensure Firefly launches and ongoing experiences are visible and trackable at scale. This is a high-impact role with direct influence on Firefly’s growth and long-term adoption. What you’ll do Take charge of and develop the SEO approach and plan for Adobe Firefly, including prioritization across feature pages, workflows, and evergreen growth initiatives. Partner with Product Management, Engineering, and Design to integrate SEO requirements into page templates, feature launches, and platform decisions. Drive the strategy and optimization of Firefly’s feature page ecosystem, including internal linking frameworks and scalable content systems. Own SEO mentorship for product and feature launches, ensuring discoverability is built in from the beginning. Define and maintain Firefly’s keyword universe, topic taxonomy, and demand mapping, aligned to customer intent and product priorities. Collaborate with analytics teams to assess SEO and GEO performance, interpret insights into clear recommendations, and share progress and tradeoffs with senior partners. Function as the final SEO decision-maker for Firefly initiatives, balancing impact, resourcing, and long-term scalability. What you need to succeed 4 years of SEO experience, with ownership of strategy for large-scale, high-visibility products or platforms. Strong foundation in content systems and workflows. Proven experience collaborating across Product, Engineering, Development, and Marketing teams. Experience defining and accomplishing SEO strategies in fast paced, ambiguous environments. Strong analytical and communication skills, with the ability to translate data into clear priorities and decisions. Technical SEO expertise. Preferred qualifications Experience working on SEO for AI-powered products and adapting strategies for discovery driven by large language models. Experience scaling feature-led or product-led SEO programs. Familiarity with international SEO considerations and multi-market performance analysis. Confidence in influencing senior leadership and being a strong advocate for the SEO program. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer ... (truncated, view full listing at source)