Lead Marketing Data Analyst

The Opportunity Drives strategic decision-making by translating complex data into clear recommendations that shape marketing investment and growth priorities. Influence cross-functional leaders by defining success metrics, optimizing channel strategy, and identifying high-impact opportunities. What you'll Do Deliver real-time category specific strategic perspectives to drive marketing growth at Adobe. Measure and analyze upper and mid-funnel performance of our high end marketing initiatives including campaign progressions and benchmarks. Evaluate marketing investment efficiency and partner with paid media teams with customer targeting and journey mapping. Develop executive‑ready narratives and summaries, translating complex analyses into clear takeaways for senior leadership and business reviews. Develop central initiatives by collaborating closely with the media, Product Marketing, Finance, Go-To-Market, and adobe.com teams. Build innovative solutions to improve the influence of marketing on product growth. Drive guidelines and improvements in internal analytics tools through partnerships with cross-category teams. Proven analytical skills with strong organizational and communication abilities. Extensive knowledge of marketing and media channels; experience with mobile and Gen AI is highly preferred. Ability to build collaborative relationships and implement data-driven recommendations successfully. What you need to succeed Master's degree or 7 years of equivalent practical experience Working knowledge of agentic AI tools such as Claude Code, Cursor AI, Codex Proficient in SQL, Databricks, Python Prior experience in Marketing analytics, customer analytics or Product analytics is an advantage. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodationsadobe.com or call 1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate wi ... (truncated, view full listing at source)