Principal Global Activations Strategist
Adobe4 Locations$180k – $261kPosted 3 April 2026
Job Description
The Opportunity
From innovative technology to changing the way end-to-end enterprise strategies are delivered; Adobe and its customers have outstanding stories to tell.
As a Principal Global Activations Strategist, you will design compelling customer narratives that highlight Adobe’s technology via immersive, interactive activation experiences at events globally. You will interpret enterprise marketing objectives into persuasive technology demonstrations, collaborating directly with customer brands to co-develop stories featuring real-world applications. This role calls for a strong understanding of the Adobe enterprise narrative, integrating technology, creativity, and operational factors to tell stories that engage.
You will partner strategically with both internal participants and external customers to build activations at global Adobe-owned and third-party events. You will join forces with product, creative, marketing, and agency groups to bring these experiences to life. An ideal candidate pushes beyond conventional approaches to develop new, captivating ways for customers to engage with Adobe and turns those concepts into repeatable, scalable activations.
What You'll Do
Activation Narrative - You will build immersive brand experiences through compelling and visual storytelling and memorable activation concepts that connect Adobe’s enterprise narrative to customer use cases.
Event Attendee Experience - You will innovate on end-to-end activation experiences, from spatial flow to digital and physical touchpoints, crafting standout customer experiences across global Adobe-owned and third-party global events.
Customer Relationships - You will manage daily interactions with key customer collaborators, working together to bring their stories to life through hands-on activations based on a strong grasp of what fuels their success.
Cross-team Collaboration - You will collaborate with account teams, subject matter experts, product teams, creative resources, and external agencies to drive activation build and development.
About You
7 years of experience in technology content strategy, product marketing or driving customer success
Proven track record with a background in product marketing, content strategy, event marketing, or customer facing roles.
Shown success in influencing decisions and collaborators at Executive Level
Self-starter who initiates and accomplishes projects with little to no direction
Outstanding written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries.
Leadership with the ability to foster agreement and guide decision making across multiple business units or matrixed organizations.
Extensive understanding of Adobe enterprise narrative, with the capacity to showcase benefits and capabilities.
Practical technical understanding of Adobe enterprise technology is highly preferred.
Up to 10% travel required
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , c ... (truncated, view full listing at source)
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