Director, Patient Marketing

At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you’ll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person’s contributions to meaningful progress. That commitment has earned us recognition as Science magazine’s No. 1 Top Employer for five consecutive years, certification as a Great Place to Work® in the U.S., and a place on The Sunday Times Best Places to Work list in the UK. For patients, for each other, and for the future of science, we’re in. Are you? About the Role: We are looking for a Director of Patient Marketing to lead the development of a robust multi-channel patient media strategy. Reporting to the Senior Director, Patient Marketing, this individual will design and optimize branded and unbranded initiatives that educate and support patients throughout their entire journey. By blending deep patient insights with data analytics, this individual will collaborate with cross-functional teams to create meaningful experiences that meet patient needs and accelerate brand growth. What You'll Do: In this role, you’ll have the opportunity to transform insights into strategic actions and leverage learnings to refine marketing approaches, optimize campaign performance and ensure the patient voice drives marketing decisions. You’ll also: Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging. Lead the strategy and execution of a robust multi-channel media plan (TV, digital, social) by aligning high-impact content delivery (ads, videos, website) to patient preferences and patterns. Develop, deploy, and continuously optimize unbranded and branded communications and media assets, to ensure strong patient education and engagement. Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization. Collaborate across functions – including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, advocacy, compliance, medical, legal and regulatory teams. Effectively engage agency partners, handle scopes of work and develop plans to ensure timely execution of initiatives; Foster a collaborative relationship to drive team success. Build business cases to secure necessary investment, contribute to Patient Marketing budget management, and ensure tracking of resources. Collaborate in building scenario-based investment recommendations that directly support brand goals, strategic imperatives and critical success factors Who You Are: You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry. You are or you also have: Patient marketing experience, in a fast-paced environment Proven track record in multi-channel media and planning and execution, including website strategy A creative, “what’s possible” attitude that always puts the patient first Sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions Excellent communication and storytelling – written, verbal and visual Skilled in both strategy and execution - with strong marketing fundamentals Experience in managing external partners (e.g. consultants, agencies) required This is a hybrid role based out of our Bridgewater, NJ office. You’ll have the option to work remotely most of the time, with in-person collaboration when it matters most. This role requires occasional domestic travel, up to 15%. #LI-TB1 #LI-Hybrid Pay Range: $177,000.00-242,000.00 Annual Life at Insmed At Insmed, you’ll find a culture as human as our mission—intentionally designed ... (truncated, view full listing at source)