Senior Social Media Specialist - xstocks

Senior Social Media Specialist - xstocks BUILDING THE FUTURE OF CRYPTO Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture https://www.kraken.com/culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security https://blog.kraken.com/crypto-education/security-at-kraken, crypto education https://blog.kraken.com/category/crypto-education, and world-class client support https://blog.kraken.com/crypto-education/support-at-kraken through our products like Kraken Pro https://pro.kraken.com/, Desktop https://www.kraken.com/desktop, Wallet https://www.kraken.com/wallet, and Kraken Futures https://www.kraken.com/features/futures. Become a Krakenite and build the future of crypto! PROOF OF WORK We’re looking for someone to own and scale social + community for xStocks globally. This role sits somewhere between product marketing, community, and culture. You’ll work closely with PMMs, partners, and regional teams to turn a complex product into content people actually understand — and want to engage with. This is primarily a B2C role, but you’ll need to stay aware of ecosystem and partner context. If you’re someone who understands crypto culture, has good market instincts, and knows how to turn that into content and growth – this is probably for you. THE TEAM xStocks is building the ecosystem for tokenized equities: bringing global markets onchain and expanding access to financial assets. For us, social and community aren’t support functions, they’re core to how we grow. Social is how we build awareness, shape narrative, and stay relevant. Community is how we drive engagement, participation, and retention. THE OPPORTUNITY - Own xStocks social channels end-to-end, with a focus on growing a global audience (crypto-native + mainstream) - Lead community management and growth. Not just responding, but creating participation loops and campaigns - Turn complex topics (tokenized equities, markets, infra) into clear, engaging content - Run social for launches and announcements, making sure things land and get understood - Work closely with product marketing, partnerships, and regional teams to stay aligned and amplify key moments - Drive both always-on content and reactive content (markets, trends, cultural moments) - Coordinate localisation with regional teams (incl. CN/APAC) - Support partner amplification where needed (co-marketing, reposts, etc.) - Build and manage a high-signal community: balancing education, participation, and entertainment - Create content yourself when needed (copy + simple visuals). We move FAST - Experiment across formats: threads, short-form, explainers, commentary, community-driven content - Use social + community feedback to inform content and overall strategy - Own performance: reach, engagement, growth, retention, and keep improving it SKILLS YOU SHOULD HODL - 5–8+ years in social/content roles (crypto, fintech, or consumer tech helps) - Strong understanding of how content actually perf ... (truncated, view full listing at source)