Staff Product Designer - Growth (Engage - Incentives)

Staff Product Designer - Growth (Engage - Incentives) BUILDING THE FUTURE OF CRYPTO Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture https://www.kraken.com/culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security https://blog.kraken.com/crypto-education/security-at-kraken, crypto education https://blog.kraken.com/category/crypto-education, and world-class client support https://blog.kraken.com/crypto-education/support-at-kraken through our products like Kraken Pro https://pro.kraken.com/, Desktop https://www.kraken.com/desktop, Wallet https://www.kraken.com/wallet, and Kraken Futures https://www.kraken.com/features/futures. Become a Krakenite and build the future of crypto! PROOF OF WORK THE TEAM We are looking for a Staff Product Designer to play a crucial role in shaping the future of Kraken in the crypto space. This is a staff-level IC role, with ownership of complex, high-impact design challenges on the Growth team. The focus of this role spans first-time user experience, retention, referrals, incentives, and ongoing engagement, helping users unlock access to a wide range of Kraken products and reach long-term value. The team is highly data-focused and collaborates with a wide range of stakeholders across Kraken to make sure we offer access to crypto to as many people as possible around the world. Join us if you feel excited about contributing to our mission by creating intuitive and aesthetically excellent user experiences. We’re obsessed with our products and care about the smallest details. We have an open and trusting team culture where we share candid and honest feedback to achieve the best results. THE OPPORTUNITY - Raise the bar for the industry by leading staff-level design work across FTUE, retention, referrals, incentives, and engagement, elevating Kraken’s brand and setting clear benchmarks for quality and impact. - Shape and evolve Kraken’s design language at scale, strengthening visuals across products while guiding growth-focused patterns adopted across teams. - Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, and engineers on lifecycle-critical surfaces. - Influence senior stakeholders to uphold high standards for growth, trust, and usability across onboarding and engagement experiences. - Own work fully as a staff-level IC, with accountability for design quality and measurable business outcomes. - Stay ahead of user behavior and market shifts, using customer insights and performance data to refine growth and engagement strategy. - Lead by example in design reviews, seeking feedback, giving clear direction, and raising team-wide standards through judgment and craft. - Design high-fidelity interactive experiences, using prototyping to explore flows, motion, and transitions. - Apply AI thoughtfully in the design process to accelerate exploration, test ideas, and improve experience quality while maintaining str ... (truncated, view full listing at source)