Industry Advisor – Retail & Consumer Goods (RCG)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Sales Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About the Team The Industry Advisor team is a growing part of the Sales and Solutions organisation. Our primary role is to accelerate Salesforce growth by establishing industry credibility, best practice and thought leadership in the industries we serve. Our deep industry experience, elevated points of view, and non-sales advisor approach is the secret sauce for Salesforce's Sales, Solutions and GTM teams. We consistently bring an industry lens to everything we do, ensuring Salesforce is seen as a thought leader, strategic partner, and trusted subject matter expert. Role Description As an Industry Advisor for Retail & Consumer Goods (RCG), you will serve as a visionary and strategic partner to our most ambitious customers. You aren't just selling software; you are architecting the future of retail. You will leverage your deep domain expertise to help C-level executives navigate digital transformation, focusing on unified commerce, consumer engagement, and the agentic enterprise powered by AI. You will act as the connective tissue between our sales teams, product development, and the customer, ensuring that Salesforce solutions are tailored to solve the most pressing challenges in the RCG landscape, from supply chain volatility to shifting consumer loyalty. The ideal candidate will have experience across multiple roles within the Retail and/or Consumer Goods industry, specifically in areas such as customer experience, personalisation, loyalty, D2C commerce, supply chain, category management, or digital transformation. A comprehensive knowledge of RCG industry trends and familiarity with Salesforce's solutions and capabilities in the market are highly desirable. Core Responsibilities Strategic Advisory – Act as a trusted advisor to C-suite executives, helping them define their digital roadmap and showing how Salesforce (including Data Cloud, AI, Agentforce and Consumer Goods Cloud) can drive ROI. Industry Thought Leadership – Develop and evangelise Points of View (POVs) on industry trends like autonomous retail, AI-driven personalization, and omnichannel excellence. Market Strategy & GTM – Partner with Sales Leadership to identify high-growth opportunities within the RCG sub-verticals (e.g., Grocery, Apparel, CPG, Beauty). Deal Collaboration – Lead discovery workshops and executive briefings. Translate complex business requirements into value-based technical strategies that the sales team can execute. Ecosystem Enablement – Train and enable internal sales and solution engineering teams on RCG-specific pain points, terminology, and competitive landscapes. Stakeholder Alignment – Partner with OU leaders and business partners to ensure alignment with their priorities and craft customized, prioritized points of view for customer engagements. How You Will Execute Own OU strategy for RCG — account planning and target opportunities Drive account mapping and planning — convert strategy into account plans Develop account-specific points of view — tailor and translate solution messaging Engage with customers — present vision and elevated industry perspective Drive deals to closure — deliver solutions, roadmaps, and busines ... (truncated, view full listing at source)