Senior Financial Analyst

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the role Roku's FPA team is looking for a Sr. Financial Analyst to own the financial planning, reporting, and forecasting for Frndly TV, a Roku owned and operated streaming service. You'll be the primary finance partner for the Frndly TV business — building the models, tracking performance, and delivering the analysis that drives decisions on subscriber growth, content economics, and profitability. This role will evolve as AI transforms financial analysis. We want someone who's excited about that — not just comfortable with new tools, but eager to rethink how FPA work gets done. If you're the kind of person who automates the repetitive stuff so you can spend more time on the work that actually matters, you'll thrive here. What you’ll be doing Own the financial forecasting and budgeting process for Frndly TV, including revenue, subscriber metrics, content costs, and operating expenses Deliver monthly and quarterly variance analyses — explain what happened, why it matters, and what to do about it Build and maintain financial models that inform pricing, content investment, and growth strategy decisions Conduct ROI analyses on proposed initiatives, translating business cases into clear financial frameworks. Partner with cross-functional teams (Product, Content, Marketing) to provide financial perspective and support strategic planning Identify ways to improve the speed, accuracy, and usefulness of financial reporting — including leveraging AI and automation tools to streamline workflows Present findings and recommendations to senior leadership with clarity and confidence We’re excited if you have 3–5 years of experience in FPA, corporate finance, or a related analytical role Strong financial modeling skills — you're fluent in Excel and comfortable building models from scratch Experience with variance analysis, budgeting, and forecasting processes Clear communicator who can translate numbers into business insights for non-finance audiences Intellectually curious — you dig into the "why" behind the numbers, not just the "what" Self-directed and comfortable with ambiguity; this is a growing business with evolving scope Genuine interest in how AI and automation are changing knowledge work — you don't need to be an expert, but you should be experimenting Bachelor's degree in finance, accounting, economics, or a related field preferred Nice to have Experience in media, streaming, or subscription-based businesses Familiarity with tools beyond Excel — SQL, BI platforms (Looker, Tableau), or financial planning software (e.g., Anaplan) Exposure to subscriber/cohort economics or customer lifetime value analysis # LI- RR1 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits ... (truncated, view full listing at source)