Manager, Brand & Slate Marketing - Korea

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. We are looking for an experienced Marketing Manager to join our team, focusing on Brand initiatives and Slate marketing. In this role, you will develop and execute impactful strategies for brand and non-single-title campaigns across various content types, including film, series, unscripted, and new categories such as live events (e.g., music and sports). This includes multi-title storytelling, slate-level positioning, and campaigns that bring additional Netflix features to life. You’ll craft and execute integrated 360° marketing campaigns that connect Netflix’s brand, content, and product to consumers—driving relevance, building value, and sparking conversation. This is an exciting opportunity to shape how Netflix shows up in Korea, as a category-leading entertainment brand with a unique local and global voice. We highly encourage reading the Who We Are section of the Netflix website and learning about the Netflix Culture to ensure that all candidates feel that Netflix is a good fit. Responsibilities Build and execute brand and multi-title campaign strategies — including slate-wide storytelling, category-driven initiatives, and brand messaging— from strategic narrative development through to execution, ensuring alignment with business goals and creative objectives. Lead and execute marketing efforts for new and expanding content categories, with a significant focus on Live events. Provide brand stewardship and support for new company initiatives, translating strategic business objectives into compelling brand narratives. Serve as the primary point of contact for the global brand, product marketing, new global initiative, and regional marketing teams. Collaborate with cross-functional partners (Social, Publicity, Partner Marketing, Content, and Product) to create integrated campaigns that extend across consumer touchpoints. Work closely with agency partners (creative, media, production) to ensure the delivery of bold, high-quality, and efficient campaigns. Champion cultural relevance and storytelling that resonates with Korean audiences while contributing to broader regional/global strategies. Manage budgets effectively across brand initiatives. Requirements 12+ years of experience in brand marketing with high-growth, global consumer, entertainment, broadcast, music, and/or sports brands. Strong strategic, highly creative, and original thinking — with the ability to connect audience insight, content, and cultural relevance. Demonstrated success in developing and launching 360° campaigns, from strategy and creative development to execution and media. Demonstrated ability to be agile in thinking and communication to swiftly pivot in response to market changes and new business priorities. Ability to thrive in a fast-paced, demanding environment. A self-starter who can easily connect the dots, see opportunities, and get things done. A professional who will thrive in our culture of responsibility and freedom. Analytical in your approach, yet confident in trusting your instincts when making bold decisions. Concise and clear communicator. Fluent in both English and Korean. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, ... (truncated, view full listing at source)