Manager, Generative Workflows - Production Technology

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. The Opportunity The industry is flooded with speculative GenAI roadmaps, but few are battle‑tested in production. This role turns internal and external GenAI experimentation into repeatable, production-ready guidance for the US & Canada (UCAN) slate as we deepen engagement with internal and external content production partners. The Production Technology & Media Operations team (PT&O) aims to partner directly with filmmakers, showrunners, post and VFX executives, and vendors already using (or want to use) GenAI in UCAN productions. This hands-on technical expert will consult with productions on feasibility and value, similar to current Technology Managers in PT&O, separating signal from noise and mapping tools into real-world workflows. The goal is to identify where GenAI measurably improves quality, efficiency, or speed—and where it doesn’t—by grounding the tech in real creative and operational constraints. The Manager, Generative Workflows bridges cutting-edge generative AI and on-the-ground production practice. You will: Partner with filmmakers, production partners/vendors, and creative teams to demonstrate GenAI’s potential in storytelling, anchored in Netflix’s GenAI strategy. Translate production needs into practical guidance and learnings for UCAN productions. Help PT&O and Product/Legal/Content Operations convert field insights into policies, playbooks, and scaled education. Key Responsibilities Discovery & scoping Identify schedule, complexity, and iteration challenges across the UCAN slate where GenAI could help (e.g., previs, look dev, matte painting, temp VO/SFX, editorial assists, pitch/boards, comps), and build AI vs. traditional assessments (quality, schedule, risk, approvals) to recommend the best path. Prototyping & delivery Design rapid prototypes and case studies using tools like Runway, Veo 3, Luma, ElevenLabs, Stable Diffusion/Flux/ComfyUI, Unreal Engine, Nuke, Maya, Resolve, and Adobe; turn learnings into self‑serve pathways; consult on AI‑generated image/video/audio/3D assets; and define best practices for hybrid workflows. Creative partnership & workflow optimization Work with directors, showrunners, designers, editors, VFX supervisors, and vendors to align AI use to the creative vision (or guide to traditional methods), translating creative direction into prompts, tuning strategies, and pipeline steps. Map minimum viable AI workflows into pre‑, production‑, and post‑ pipelines, including data and technical specs (formats, metadata, color management, interchange). Education, vendors, and governance Create show‑ready demos, playbooks, and before/after breakdowns; run targeted upskilling; build relationships with UCAN GenAI vendors and talent and help define evaluation frameworks; interpret and apply Netflix policies on copyright, IP, guild/union rules, and data security; and clearly communicate positions on model/data sources, licensing, and watermarking. Feedback to Netflix product & innovation teams Aggregate field insights into recommendations for Production Solutions, Production, Product/Engineering, Legal/Policy, and Creative Innovation (e.g., quarterly readouts), and help prioritize internal tool investments vs. third‑party partnerships based on real production impact. Qualifications Requirements 15+ years in film/series/VFX production with hands‑on creative supervision or pipeline experience through major innovation cycles (nascent to scaled). Demonstrated, hands‑on use of AI‑based image/video tools in production or high‑stakes prototyping. Proficiency with: VFX/Graphics/3D: Nuke, Maya, Unreal Engine ... (truncated, view full listing at source)