Senior Manager, Paid Media & ABM Strategy

At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society. Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry. Job Description: We are seeking a highly skilled marketer to join our Digital Center of Excellence within the Marketing Operations and Digital team. In this role, you will act as the operational lead and subject matter expert for our paid media and ABM infrastructure. You will be responsible for managing the sophisticated execution of our 6Sense ecosystem, ensuring the campaigns are technically sound, and driving continuous improvement in our digital advertising strategy. As a member of the COE, you will be the go-to expert for paid media best practices. You will evaluate emerging tools, enforce governance standards to keep our data clean, and partner with the Data/BI team to ensure our reporting reflects reality. You will bridge the gap between strategy and technical execution, ensuring that our agencies and internal teams deliver work that drives measurable pipeline. Key Responsibilities 1. Innovation & Optimization Strategy: Evaluate & Implement Trends: Actively research new paid media features and ad-tech capabilities (e.g., new LinkedIn ad formats, AI bidding tools). Recommend and pilot tests to determine their value for our business. Continuous Improvement: Proactively analyze campaign performance data to identify gaps. Design A/B tests for audiences and creatives, adapting our approach based on the results to maximize ROI. Best Practice Sharing: Document learnings from pilots and standardize successful tactics into playbooks for the broader marketing team. 2. ABM Ecosystem Management (6Sense): System Administration & Enablement: Serve as the primary System Administrator for 6Sense. Configure user permissions and enable the broader marketing team to build and update their own ICP segments, providing the training and documentation needed for them to work independently. Campaign Governance (The Gatekeeper): Act as the final reviewer for all 6Sense activations. You must review and approve all segments and campaign setups created by other marketers or agencies before they are pushed live to ensure technical accuracy and strategic alignment. Advanced Orchestration: Maximize the platform's capabilities by building automated Workflows. Ensure intent signals trigger downstream actions—such as adding contacts to Hubspot, triggering web personalization, or sending alerts to sales reps. Keyword & Intent Strategy : Own the maintenance of our intent keyword library. Regularly review and update keyword clusters to ensure we are capturing the right signals as market trends evolve. Reporting & Insights: Teach the team how to utilize segments for reporting. Ensure that every audience built has a clear feedback loop into analytics, and proactively deliver Key Insights (e.g., Segment A is showing high intent but low conversion) to guide optimization. 3. Governance & Agency Oversight: Maintain Standards: Develop and refine Standard Operating Procedures (SOPs) for campaign naming, UTM tracking, and pixel placement ... (truncated, view full listing at source)