Field Marketing Senior Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Overview Salesforce Customer 360 Platform is the world's #1 CRM and provides a complete view of your customer. We're growing at an unprecedented rate. Customer success is the key driver of that success. Forbes named Salesforce the Innovator of the Decade, Fortune has called us the world's most admired software company two years running, and Ethisphere lists Salesforce as one of the most ethical companies in the world. Salesforce Australia is one of Australia’s Best Workplaces™ 2025! We are looking for an innovative, AI-literate and passionate marketing all-star to join the Salesforce marketing team in Australia. The Marketing team is looking for a Senior Marketing Lead who is dynamic, creative, and a self-starter. The ideal candidate will have a passion for creating, delivering, and executing engaging campaigns and programs to drive outstanding pipeline, consumption and revenue results. You’ll have a clear understanding of the role AI can play in how to drive leads into a business and build a strong inbound lead funnel. And, of course, someone who isn’t afraid to roll up their sleeves and jump right in! This person will be responsible for the brand building, inbound lead funnel, demand generation and opportunity progression across Enterprise and Strategic business segment. The candidate will be experienced in B2B marketing and a wide range of go-to-market tactics. Previous roles working in B2B companies, or previous experience in marketing technology is an advantage. The opportunity requires a collaborative, dynamic, resilient, positive and organised marketing professional with a proven history of success coordinating and executing integrated marketing campaigns. This position will work with the Enterprise and Strategic leadership team to form an integrated marketing plan aligned to deliver on our key A/NZ business goals. The role requires hands-on execution with the day-to-day coordination and program management of all aspects of the initiatives and campaigns. As the lead of the Enterprise and Strategic pod, this role requires a team member who is able to orchestrate across a virtual team to deliver double-digit pipeline generation and lead growth. The candidate needs excellent planning and organisational skills, as well as the ability to liaise effectively with key sales and strategy stakeholders and be accountable for results. Analytical and AI capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine. Proven experience in programmatic demand generation and partnering with AI to deliver integrated campaigns is critical. The role requires managing and delivering face-to-face events, coordinating website content and engaging creative teams, a good working knowledge of digital marketing, and working with external agencies to effectively execute projects on time and on budget. Examples of great customer experience will be highly regarded where impact to the acceleration of pipeline can be demonstrated. As a positive and passionate team player you will work closely with and learn fro ... (truncated, view full listing at source)