Growth Insights Manager

Growth Insights Manager About SonderMind At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram https://www.instagram.com/sondermind/?hl=en, Linkedin https://www.linkedin.com/company/sondermind/, and Twitter https://twitter.com/SonderMind?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor. At SonderMind, we are revolutionizing mental healthcare by leveraging technology to provide personalized and effective mental health solutions. About the Role SonderMind is on a mission to change how the world accesses mental health care, and the strength of our consumer funnel directly shapes how many people find their way to care. As our Funnel Intelligence Lead, you will be the diagnostic owner and analytical authority for DTC funnel health and marketplace performance, setting the standard for how the Growth and Marketing team identifies what's working, what isn't, and where the real opportunities live. This is not a support role. You will be the authoritative voice on what the data actually says; across the consumer funnel, channel mix, and the two-sided marketplace dynamics that sit beneath both. You'll partner closely with channel owners in Paid, Lifecycle, and Organic, as well as WebOps, to drive the analytical agenda: framing the right questions, ruling in or out competing hypotheses, and holding decisions to a clear standard of evidence. In an era where AI-assisted analysis is everywhere, you'll also serve as the quality check, catching metric misuse, attribution errors, and flawed framing before they drive bad decisions. What you'll do - Own funnel health across DTC, including paid acquisition, organic, lifecycle/CRM, landing pages, and conversion funnels; flagging degradation early and distinguishing signal from noise before it becomes a decision-making problem. - Analyze marketplace dynamics and how supply-side factors, provider capacity, behavior patterns, and caseload variability affect conversion outcomes, and distinguish those signals from channel or funnel issues. - Pressure-test AI-generated analyses, dashboards, and interpretations circulating across the org; catch metric misuse, attribution errors, and flawed framing before they influence decisions. - Define and maintain data definitions, tracking taxonomy, and methodology conventions so that AI-assisted work across the team is built on a shared, reliable foundation. - Own the analytical agenda; driving what gets investigated, how performance questions are framed, and the standard of evidence decisions are held to. - Diagnose conversion path issues and assess where attribution models, including AI-assisted ones, may be misleading channel-level decisions. - Partner with channel owners (Paid, Lifecycle, Organic) and WebOps to scope, prioritize, and translate analysis into performance opportunities. - Own tracking implementation, signal health across paid channels and attribution system What does success look like? - In the first 90 days, you've built a clear point of view on the current state of funnel health, identified the top three diagnostic gaps across channels and marketplace dynamics, and established baseline data definitions the team can ra ... (truncated, view full listing at source)