Principal Demand Generation Manager, Product-Led Growth

Principal Demand Generation Manager, Product-Led Growth DOES INCUBATING JOBBER’S NEXT GENERATION OF PRODUCT-LED GROWTH EXCITE YOU? Then Jobber might be the place for you! We’re looking for a Principal Demand Generation Manager to lead the demand-generation side of our product-led growth work — a senior individual contributor role focused on experimentation and incubating net-new PLG initiatives. Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want! Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers https://www.youtube.com/watch?v=EkfZmHrRLx4&list=PLoktA_D-2UEnxMLfCe93bANKXVXd2bdN8&index=24. The team: The Demand Generation team builds, runs, and optimizes the integrated campaigns and channels that drive leads for our self-serve and sales-assisted funnels. This role sits inside Demand Generation and operates at the seam between Marketing and Product, partnering directly with our product-led growth counterparts in the Product organization. You will report to the Senior Director, Demand Generation. The role: Reporting to the Senior Director, Demand Generation, the Principal Demand Generation Manager is a dedicated incubation role for new demand-generation bets inside a product-led growth motion. It is not a channel role, a product marketing role, or a feature-launch role. It is a senior individual contributor role focused on designing experiments, shaping early-stage MVPs with Product, and producing the kind of signal that tells us what to scale, what to pivot, and what to kill. Our Demand Gen organization has strong coverage across performance marketing, organic search, and growth marketing. The people leaders and individual contributors in those functions run the always-on acquisition machine that Jobber depends on every day, all with operating targets of their own to hit. Embedded, high-cadence Product experimentation needs dedicated senior IC capacity rather than being layered on top of those teams, which is what this seat exists to provide. In practice, that means showing up with demand sizing, funnel context, experiment design, and tangible prototypes that help our product-led growth partners move faster. You are the person they should never have to chase for acquisition context, hypothesis framing, or decision-ready data. Why this role matters How service pros discover and buy software is changing fast. Zero-click search, AI-mediated discovery, and a growing field of niche single-purpose competitors are reshaping the acquisition landscape. Winning through this shift requires a dedicated experimentation capability that can generate signal on new PLG motions quickly, credibly, and without destabilizing the acquisition channels we already rely on. This role is how we build that capability. The Principal Demand Generation Manager will: Incubate net-new PLG initiatives with Product - Act as the primary ... (truncated, view full listing at source)