B2B Growth Marketing Specialist (Content & SEO/GEO)

B2B Growth Marketing Specialist (Content & SEO/GEO) WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! We're looking for a Growth Marketing Specialist to build content into a scalable, measurable growth channel, driving qualified traffic, improving conversion, and generating pipeline. You'll sit at the intersection of: - Content & SEO → qualified traffic and discoverability (search + AI) - Product Marketing → ICP alignment, messaging, and sales enablement - Growth & Conversion → turning traffic into pipeline through experimentation WHAT YOU'LL BE DOING: DRIVE ORGANIC GROWTH (SEO, AI & CONTENT) - Build and execute a content & SEO roadmap focused on pipeline, not just volume - Identify high-impact opportunities across search and LLM ecosystems (AIO) - Use AI tools (ChatGPT, AirOps) to scale high-quality content without sacrificing editorial standards OWN LANDING PAGES & CONVERSION JOURNEYS - Create and optimize landing pages, use case pages, and conversion paths - Improve CTAs, UX, and messaging to drive demo bookings and self-serve conversions - Run A/B tests to increase conversion rates across the funnel BRIDGE CONTENT WITH PRODUCT & SALES - Ensure content is tightly aligned with our ICP, use cases, and value propositions - Translate product capabilities into clear, compelling messaging - Work closely with Sales to make sure content is directly contributing to pipeline, this is a core part of the role, not an afterthought SUPPORT SELF-SERVE & B2B GROWTH - Identify and optimize pathways that convert individual users into B2B leads - Improve product discoverability and onboarding entry points MEASURE IMPACT - Own inbound performance: MQLs, SQLs, and pipeline contribution are your north-star metrics - Use GA4, Looker, and Search Console to identify opportunities and prioritize work WHAT YOU NEED TO SUCCEED: - Experience in growth, content, SEO, or product marketing (B2B SaaS a plus) - Solid understanding of SEO fundamentals and how content drives traffic - Comfortable using AI tools to scale content production - Data-driven, with a bias toward testing and iteration - Able to connect the dots across Marketing, Product, and Sales You don't need to have done everything before, but you should have an ownership mindset and care about outcomes, not just outputs. WHY YOU’LL LOVE IT AT PREPLY - An open, collaborative, dynamic and diverse culture; - A generous monthly allowance for lessons on Preply.com http://preply.com, Learning & Development budget and time off for your self-development; - A competitive financial package with equity, leave allowance and health insurance; - Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub - Access to free mental health support platforms; - Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; - The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!). #LI-MP1 OUR PRINCIPLES - Care to change the world - We are passionat ... (truncated, view full listing at source)