VP/Director Head of Municipals Marketing

About this role The Team: The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives. Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm. We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. Generating alpha is core to the foundation and heart of BlackRock. Alpha Marketing leads marketing for BlackRock’s alpha-generating platforms across active EQ, active FI, multi-asset strategies and alternatives.  Our mission is to help BlackRock’s partners and clients to achieve the alpha so critical to their investment needs and objectives.  We are responsible for building BlackRock’s active and alternatives brands and marketing our full range of investment vehicles across client segments globally. Role and impact: The Alpha Marketing team is seeking a Head of Municipals Marketing.  The core focus will be to set our marketing strategy for raising awareness of our platform; establishing and developing our spokespeople; overseeing content generation and distribution across mediums (video, audio, written) and platforms (web, social media, etc.); and leading integrated marketing campaigns. Our Head of Municipals Marketing will work in close partnership with our municipals and marketing leadership as well as our portfolio managers and product strategists.  As a member of the Alpha Marketing leadership team, they will help foster a culture of inclusion and collaboration, where diverse perspectives are valued and celebrated. Responsibilities: Develop and articulate an integrated marketing strategy for growing our municipals business Lead, enable and inspire distribution partners across BlackRock Partner with investors, researchers and product strategists to deliver extraordinary insights Serve as a key member of Alpha Marketing’s leadership team Qualifications: 10 years’ experience in investment marketing, product strategy or similar Deep knowledge of fixed income markets Expertise in multiple scaled marketing mediums (web, social, etc.) Desire to win hearts and minds in helping clients pursue performance Strong written and verbal communication skills 
For New York, NY Only the salary range for this position is USD$135,000.00 - USD$180,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
 Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about. Our hybrid work model BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock. About BlackRock At BlackRoc ... (truncated, view full listing at source)