VP, Financial Planning & Analysis

Attentive
United States$290k – $345kPosted 24 February 2026

Job Description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups , Forbes’ Cloud 100 (five years running!), and Inc.’s Best Workplaces . About the Role Attentive Mobile is seeking a Vice President of Financial Planning and Analysis that will report directly to the Chief Financial Officer. The VP will build and lead a team responsible for the company's long-range and annual financial planning, forecasting, management and Board reporting, as well as serve as a trusted business partner and advisor to the leadership team and the entire organization. They will be responsible for continuing to develop a best-in-class FPA function, including processes, systems, and staff. What You’ll Accomplish Oversee the long-range and annual financial planning processes in order to achieve the full potential of the business and maximize long-term value. This includes the development of driver-based financial and operating models, supporting systems, tools, and data sources Produce timely, accurate, and actionable analyses, reports, and forecasts. Highlight key performance indicators and drivers of change within the financial results. Review insights with management to enable appropriate business adjustments as needed and comfortable giving guidance to the street Manage and prioritize requests for resources and investments. Evaluate and recommend based on return on investment analysis. Track and review actual performance to ensure achievement of business case Partner with business leaders and key stakeholders across the organization to provide pragmatic financial insights and recommendations in order to drive bookings and revenue growth while scaling the business to increase operating leverage and cash flow Distill complex analyses into concise, actionable outputs and present to both external and internal stakeholders. Lead, build, and mentor the FPA team by providing respected leadership, implementing best practices, and demonstrating Attentive's core values Oversee the data analytics function to ensure proper and accurate data is interpreted, analyzed, and presented to both external and internal parties in a clear and concise method Your Expertise FPA Expertise: FPA leader with a demonstrated track record of success and career progression. Experience in operational modeling, technical knowledge of financial statements, driver-based modeling, and reporting techniques. The ability to analyze, problem-solve, and make decisions around Enterprise SaaS models and perpetual business models Desired Industry Experience: Experience within a successful high-growth SaaS/Enterprise Software company. An understanding of marketing software in a SaaS model is preferred Finance Experience at Scale: FPA leadership experience or relevant financial leadership experience within a successful and growing $200M+ company. Public Market / IPO Readiness: Public Market experience and/or experience helping guide a company through the initial public offering process or public market readiness ... (truncated, view full listing at source)
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