VP, International Marketing & GTM

<p>Squarespace is looking for a marketing leader to create and guide the strategic direction and operational execution of our international expansion. </p> <p>The team you build will work cross-functionally to evaluate, launch, and develop new markets. You will drive product adoption and marketing strategy, growing Squarespace’s global presence in a thoughtful and scalable manner. Combining a breadth of marketing expertise, proven success in new market expansion, and deep business acumen, you will be a key partner to senior leadership and teams across the organization, shaping the future of Squarespace.</p> <p>You’ll report into the SVP, Growth and can work hybrid from our NYC Headquarters or remotely from an approved US State. </p> <h2><strong>You’ll Get To…</strong></h2> <ul> <li>Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies</li> <li>Evaluate, plan and launch Squarespace’s entry into new countries and languages, including leading market research and product/market fit tests</li> <li>Craft tailored product positioning and messaging that will resonate with key audiences</li> <li>Determine the optimal team structure, including potential agency partners, and grow the team for success in new markets</li> <li>Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention</li> <li>Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization</li> <li>Maintain current knowledge of local cultural trends and media consumption patterns</li> </ul> <h2><strong>Who We’re Looking For</strong></h2> <ul> <li>15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry</li> <li>Proven success launching products in new markets without an existing presence</li> <li>Experience building and leading a high performing marketing team</li> <li>Collaborative approach, with experience influencing cross-functional teams in a complex organization </li> <li>Experience managing agency partners</li> <li>Deep knowledge across digital and traditional marketing channels</li> <li>Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)</li> <li>Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact</li> <li>Experience working collaboratively with internal and external creative teams and owning the briefing and review processes</li> <li>Understanding of localization and how cultural perspectives influence go-to-market plans</li> <li>Comfort navigating through ambiguity in a dynamic environment</li> <li>Language ability in Spanish, French, or German is a plus</li> </ul> <h2><strong>Benefits Perks</strong></h2> <ul> <li>A choice between medical plans with an option for 100% covered premiums </li> <li>Fertility and adoption benefits</li> <li>Access to supplemental insurance plans for additional coverage</li> <li>Headspace mindfulness app subscription</li> <li>Global Employee Assistance Program</li> <li>Retirement benefits with employer match</li> <li>Flexible paid time off</li> <li>12 weeks paid parental leave and family care leave</li> <li>Pretax commuter benefit</li> <li>Education reimbursement</li> <li>Employee donation match to community organizations</li> <li>7 Global Employee Resource Groups (ERGs)</li> <li>Dog-friendly workplace</li> <li>Free lunch and snacks</li> <li>Private rooftop</li> <li>Hack week twice per year</li> </ul> <h3><strong>Cash Compensation Range: $360,000 - $420,000 USD </strong></h3> <p>The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.</p> <p>In addition to the cash compensation above (which includes base salary and, where applicable for e ... (truncated, view full listing at source)