Senior Product Marketing Manager

<p><strong>Job Purpose:</strong></p><ul><li><p>As a Senior Product Marketing Manager, you will play a pivotal role in defining and executing&#xa0; the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.</p></li><li><p>In close partnership with local development teams, global marketing stakeholders, and external partners, you will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance.</p></li></ul><p><strong>Principal Accountabilities:</strong></p><p><strong>Go-to-market Strategy</strong></p><ul><li><p>Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.</p></li><li><p>Drive the brand vision for assigned title, and ensure consistency across all touchpoints.</p></li><li><p>Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.</p></li></ul><p><strong>Roadmap Planning &amp; Execution</strong></p><ul><li><p>Build and execute annual marketing plans aligned with the product roadmap to drive brand awareness, acquisition, and long-term retention.</p></li><li><p>Define marketing strategies and KPIs for each activation and deliver structured post-mortems with actionable recommendations.</p></li><li><p>Develop concepts for promotional assets, lead creative kick-offs and oversee production through final delivery.</p></li></ul><p><strong>Store Publishing &amp; User Acquisition</strong></p><ul><li><p>Define and execute the App Store Optimization (ASO) strategy in close collaboration with ASO experts to maximize store visibility and conversion.</p></li><li><p>Drive the marketing vision for User Acquisition campaigns alongside UA Managers and Creative Leads, ensuring strong performance, creative relevance, and brand consistency.</p></li></ul><p><strong>External Stakeholder Management</strong></p><ul><li><p>Manage asset approvals and alignment with external partners, ensuring delivery against agreed milestones.</p></li><li><p>Act as a key marketing counterpart for external and internal stakeholders to enable smooth collaboration and decision-making.</p></li></ul><p><strong>Market Intelligence &amp; Performance Analysis</strong></p><ul><li><p>Monitor market trends, competitors, and player behaviors to inform positioning, roadmap priorities, and campaign strategy.</p></li><li><p>Analyze marketing and product performance data and translate insights into clear, actionable recommendations for development and publishing teams.</p></li></ul> <ul><li>Advanced English proficiency (mandatory).</li><li>4+ years of experience in product marketing within gaming, entertainment, mobile apps.</li><li>Proven track record in delivering successful live operations strategies and new features or seasonal launches.</li><li>Strong analytical mindset and data-driven decision making.</li><li>Solid experience in market research, competitive analysis, and positioning.</li><li>Strategic thinking and go-to-market planning expertise.</li><li>Ability to craft clear and compelling product messaging.</li><li>Confident communicator and presenter, able to influence and align senior partners.</li><li>Highly organized, proactive, and able to manage multiple priorities.</li><li>Working knowledge of ASO best practices.</li></ul><p><strong>Check out some projects at Saigon Studio:</strong></p><ul><li><u><a href="https://www.gameloft.com/newsroom/gameloft-montreal-dungeons-and-dragons-pc-console">Dungeons &amp; Dragons®</a></u></li><li><u><a href="https://www.gameloft.com/game/asphalt-8">Asphalt 8</a></u>&#xa0;-&#xa0;<u><a href="https://www.youtube.com/watch?v=u_6r56D3W28">Coin Rush Trailer</a></u></li><li><u><a href="https://asphaltlegendsunite.com/">Asphalt Legends Unite</a></u>&#xa0;-&#xa0;<u><a href="https://www.youtube.com/watch?v=rH-eZd01NEQ">Launch T ... (truncated, view full listing at source)