Sr. Manager, Field Marketing - Industries

Sr. Manager, Field Marketing - Industries We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform. ABOUT THE ROLE: The Sr. Manager, Field Marketing - Industries, role is responsible for the strategy to build and scale efficient go-to-market plans, partnering with Sales management and engaging customers and prospects with targeted campaigns and high-touch field marketing activities to build pipeline and drive predictable revenue to meet the growth objectives of the business - with a strong emphasis on new pipeline as well as accelerating pipeline velocity. The role reports to the Director, Americas Field Marketing and will support strong partnerships with Sales management for the Financial Services and Digital Native sales segments, as well as key stakeholders within the Marketing organization. WHAT YOU WILL DO: - Lead the Financial Services and Digital Native Field Marketing team.. Sales segments this role supports subject to change based on sales structure and need. - Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers. - Act as a trusted, strategic partner to sales leadership, understanding region’s goals and needs. - Build and execute the regional marketing strategy and plan aligned to sales priorities, pipeline and revenue goals. - Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience. - Step in as needed to take a player role to help support facets of your direct teams’ marketing plan including strategy, targeting, program execution, metrics and budget. - Work closely with business development and partner marketing to develop and execute joint partner programs aligned to regional marketing strategy and plan. - Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the regions. - Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs. - Align and collaborate with sales enablement and xDR teams to increase program adoption and ensure SLAs for lead follow up are met. - Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement. - Review, analyze, and communicate regional performance using a data-driven approach. - Manage AMER Financial Services and Digital Native field marketing budgets, pipeline targets and reporting. - Ability to travel up to 25% (based on need). WHAT YOU WILL BRING: - 6-8 years of proven field marketing experience within enterprise software/SaaS, including 3+ years experience managing a team. - Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments. - Proven track record of generating pipeline in net new logos and expanding customer accounts. - Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs. - Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations. - Proactive self-starter, demonstrating high initiative and critical think ... (truncated, view full listing at source)