Programmatic Media Buyer - CTV/OTT, Video, & Audio

<div class="content-intro"><p><a href="https://www.sofi.com/sofi-employee-applicant-privacy-notice/" target="_blank"><strong>Employee Applicant Privacy Notice</strong></a></p> <p><strong>Who we are:</strong></p> <div> <p>Shape a brighter financial future with us.</p> <p>Together with our members, we’re changing the way people think about and interact with personal finance.</p> <p>We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. <strong>Join us to invest in yourself, your career, and the financial world.</strong></p> </div></div><p><strong>The role </strong></p> <p>SoFi is seeking an analytical Programmatic Buyer/Trader to join our fast paced in-house media team. This role is crucial for executing and optimizing complex programmatic campaigns, with a heavy emphasis on the digital video ecosystem (including Connected/Streaming TV and Digital Video). The ideal candidate has a proven track record of managing high volume campaigns across multiple DSPs, ensuring performance goals are met, and translating data into actionable strategies that drive member acquisition and brand growth. </p> <p><strong>What you’ll do: </strong></p> <p><strong>Campaign Execution Management</strong></p> <p>○ Own the end to end execution of programmatic campaigns across multiple channel types (CTV/OTT, Digital Video, Audio Streaming) ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR). </p> <p>○ Own the negotiation, setup, and performance monitoring of sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates. </p> <p>○ Serve as the platform expert for our primary DSPs, staying ahead of new features, industry best practices, and troubleshooting complex setup issues. </p> <p><strong>Data Audience Strategy</strong><strong> </strong></p> <p>○ Drive strategy around audience application and testing. </p> <p>○ Gain hands-on experience with first party data ingestion, testing, and implementation within the programmatic ecosystem (e.g., CDP integration, DMP segment activation). </p> <p>○ Utilize advanced analytics tools (e.g., Tableau, Power BI, Excel) to analyze large datasets, identify performance drivers, and generate strategic, actionable optimization insights. </p> <p><strong>Ad Operations Tagging</strong></p> <p>○ Manage trafficking and ad serving functions, including extensive hands on experience with Campaign Manager 360 (CM360). </p> <p>○ Expertly handle creative rotation, verification, and site placement management. </p> <p>○ Own the process of tag building, implementation, and QA for various media vendors and campaign types to ensure accurate tracking and measurement. </p> <p><strong>Reporting Strategic Collaboration</strong><strong> </strong></p> <p>○ Partner closely with internal stakeholders (e.g., Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution. </p> <p>○ Proactively monitor campaign pacing, deliverability, and performance, implementing adjustments in real time to maximize efficiency and scale.</p> <p>○ Advance our internal measurement frameworks leading impact driven by campaigns to establish marketing KPIs and forecast long-term growth</p> <p>○ Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance </p> <p>○ Contribute platform and product feedback to internal MDS/strategy teams to drive continuous improvement in our trading capabilities and proprietary tools. </p> <p><strong>What you’ll need: </strong></p> <p>Core Competencies </p> ... (truncated, view full listing at source)