Digital Lead DP World

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Client and program leadership • Serve as senior digital lead for Client globally and provide counsel to senior digital client, executive stakeholders (where relevant) and market leads, supporting the Edelman client team’s leadership. • Strengthen links between established communications programmes and the growing marketing function. • Define and own the multi-market digital strategy and roadmap aligned to Client business objectives, communications objectives and regional needs, in collaboration with client and Edelman teams. • Build strong relationships with Client’s global digital leadership and UAE hub. Establish clear governance, decision pathways, and escalation. • Introduce and integrate new channels and workflows where they add measurable value. Internal team leadership • Shape and craft the team. Recruit, mentor, and develop talent. • Set high standards and support a thriving culture of excellence across the account and wider business. • Build a cross-market community of practice. Share playbooks, training, and best practices. Quality, delivery, and operations • Provide senior oversight of all digital workstreams. Social, content, web and UX, paid media, AI search, influencers, analytics. • Ensure quality control, on-brief delivery, and integration across markets.• Resolve client-side misalignment by clarifying objectives, roles, processes, and metrics. • Liaise with expert peers to ensure integrated working and full value in the digital work from strategy, creative, project management, employee engagement, government affairs, crisis and issues, and other specialisms. • Manage resourcing with project management and the resourcing team. Forecast needs and pipeline talent across markets. Commercial management • Own the digital P&L on the account. Forecast accurately and manage servicing against revenue. • Track scope, utilisation, efficiency, and margin. Identify workflow and tooling improvements. Growth and innovation • Partner with Client B2B workstreams to identify marketing and digital opportunities for organic growth. • Develop a Client-specific B2B marketing oWering. • Engage with UAE digital support. Help shape teams and workstreams in Dubai and support the UAE account lead. • Build relationships with market leads. Understand local ambitions, governance, processes, activity, and challenges. • Embed AI responsibly to improve research, content operations, social listening, community management, testing, and measurement with clear human oversight, in line with existing plans. Data, measurement, and effectiveness • Align KPIs to business outcomes. Brand, reputation, consideration, demand proxies. • Partner with analytics to design measurement frameworks, dashboards, and learning agendas. • Run multi-market tests to lift performance and codify best practices. • Make social programs strategically aligned and accountable to business goals. What you will bring • Proven leadership of large digital marketing programs for complex B2B or corporate brands. • Performance and data-driven mindset • Track record of driving commercial outcomes from marketing-led programs. • Fluency across social and content ecosystems, paid amplification, web and SEO, ABM, and analytics. • Excellent stakeholder management and client relationship skills. • Experience building, mentoring, and inspiring high-performing teams. • Strong financial acumen for forecasting, starting models, scope, and ... (truncated, view full listing at source)