Director, Creator Marketing

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. As Director of Creator Marketing, you will closely collaborate with many of Edelman’s departments, including Creative, PR, DxI, Digital, Social, Finance, etc. You’ll be required to have strong leadership, communication, project management skills and have a clear understanding of our client’s overall business and marketing strategies. You will understand how to bridge quantitative input with the qualitative characteristics of content, creators and talent, and you will be expected to use those skills to make informed decisions on behalf of our clients.   As a Director, Creator Marketing, you will be responsible for the oversight of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, the talent management space, and a proven track record of prospecting, negotiating and closing deals to support and fulfill the strategic objectives of UEG’s clients.   Responsibilities include but are not limited to: Minimum of 5-7 years’ experience in an agency setting, technology media, or related field; Creator Marketing experience   Proven record in developing Creator relationships, strategizing, developing brand content and evergreen campaigns to track ROI and negotiations   Deep knowledge, experience and consulting expertise in influencer management   BS/BA in a related discipline or equivalent combination of education and experience   Proven ability to drive new business or incremental opportunities within existing accounts to build brand awareness   Experience in content development and creation and previous experience in a talent management setting   Proven thought leadership in creator marketing   Deep knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space   Strong digital strategy and content skills, with a proven track record working with integrated brands in the digital and social space   Extensive experience presenting to key stakeholders   Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders   Preferred Knowledge/Skills: Exceptional leadership and management skills and superb oral and written communication, with seasoned presentation and influencing skills   Excellent interpersonal skills with the ability to motivate and persuade staff, peers and clients   Strong experience in creator marketing including maintaining relationships with influencers and management agencies, executing small and large creator programs from start to finish   Create and own goals in coordination with DxI for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement   Knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space.   Creative problem-solving abilities, that can manage quick turnkey asks, while managing client expectations   Strong client skills, along with proven ability to develop and manage complex influencer marketing programs from micro to mid- and top-tier   Familiar with creator marketing contracts and legal requirements   Hands-on supervisor who works well with a team to do great work, and can write and present well to clients   Key Responsibilities: Driving strategic vision for supported client book of business, proactively identifying areas of opportunity for influence   Drives internal operational excellence programs to create new offerings, streamline processes and continue internal education growth   Holistically can bridge internal counterparts to build integrated programs from ide ... (truncated, view full listing at source)