Digital Lead - Edelman Smithfield

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman Smithfield is a global financial communications firm with the power and scope of Edelman, the world’s largest integrated communications company. Smithfield specializes in financial markets and strategic situations, serving clients across the United States, Canada, EMEA and APAC. We advise senior leaders and management teams navigating complex matters that impact reputation and valuation and have deep expertise in serving and communicating to the financial markets. Edelman Smithfield offers a deep and talented bench of approximately 250 communications experts across more than 25 cities and 15 countries. About the opportunity Edelman Smithfield is seeking an entrepreneurial, growth-oriented, digital-first leader to grow and scale the firm’s digital and social media capabilities. This role sets the vision for how digital communications, platforms, and content drive measurable business outcomes, particularly for clients across industries who are facing transformational moments, and in the financial services sector, notably private capital, asset management, fintech and financial policy. This individual will play a key leadership role in shaping and advancing digital innovation and excellence across website strategy and development, SEO and generative optimization (GEO), content creation and amplification, paid and organic social media, analytics and measurement, and community engagement. This person will serve as the firm’s senior digital thought leader, translating complex business, financial and market dynamics into compelling, high-impact digital communications. They will collaborate closely with Smithfield’s senior leadership to lead digital client work across the financial communications spectrum, including capital markets, the investor community, retail banking, fintech, institutional asset management, private equity, private credit, venture capital, and hedge funds, among others. This role will strategically shape and execute a strong commercial mandate, partnering with leadership to identify growth opportunities, create new offerings, and contribute meaningfully to new business development. The ideal candidate will have proven account management skills and take an active role in strategically driving digital account work and building strong client relationships. A passion for mentorship and talent development is essential. The successful candidate will inspire and empower teams by modeling digital fluency, fostering collaboration, and elevating performance through thoughtful feedback and coaching. Responsibilities Serve as Edelman Smithfield’s most senior digital advisor and a trusted strategic counselor and primary point of contact for clients, anticipating needs, and ensuring consistently high-quality, results-driven work. Shape the group’s growth strategy and identify, pursue, and drive new business opportunities by cultivating relationships with prospective clients, leading and contributing to pitches, and expanding existing accounts. Champion the value of digital across clients and teams, elevating program performance and delivering best-in-class digital and social strategies with measurable impact. Act as an internal and external thought leader on the evolving social media and digital landscape, including platform changes, algorithms, creator ecosystems, and regulatory considerations. Provide senior oversight of paid media strategy and execution, including targeting, budget allocation, optimization, and performance measurement. Partner closely with creative and design teams to guide the development of creative assets that support digital campaigns across channels. Drive digital education and enablement across the broader team, hel ... (truncated, view full listing at source)