Director Field & Channel Marketing, North America

<div class="content-intro"><div>Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. Trusted by the U.S. Department of War and Fortune 500s, our platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control. Mattermost powers high-stakes workflows across mission planning, real-time, real-world operations, DevSecOps, incident response, and cyber defense—enabling secure collaboration from tactical edge and DDIL environments to enterprise HQ. Teams operate across web, desktop, and mobile, with embedded interoperability for Microsoft Teams, Outlook, and Microsoft 365.<br><br></div> <div>To learn more, visit <a href="http://www.mattermost.com/">www.mattermost.com</a></div></div><div class="section page-centered" data-qa="job-description"> <p><strong>Mattermost</strong> is seeking a<strong> Director of Field Channel Marketing, North America,</strong> to lead regional marketing strategy, partner engagement, and demand generation across two priority regions, spanning both <strong>Public Sector (Federal, Defense, SLED) and Enterprise markets</strong>. As the senior marketing partner to the VP Public Sector, and the Director of Sales, Americas, you will be responsible for building awareness, driving pipeline, and strengthening relationships with customers and partners across defense, intelligence, security, and enterprise.</p> <p>The ideal candidate combines the mindset of a strategic marketing leader, the precision of a pipeline operator, and the storytelling ability of a brand ambassador. You will translate our strategy into high-impact regional campaigns and plays that engage customers, partners, and influencers across defense, intelligence, security, and enterprise sectors. You will develop programs that scale, create measurable impact on pipeline and ARR, and establish Mattermost as the trusted choice for sovereign, mission-critical collaboration.</p> </div> <div class="section page-centered"> <div> <h3>Key Responsibilities:</h3> <p>Strategic Leadership</p> <ul> <li>Define and own the US Public Sector and Enterprise marketing strategy, ensuring alignment with sales priorities and revenue goals.</li> <li>Manage regional marketing plans and budgets, making data-driven decisions to optimize investment.</li> <li>Partner with the VP Public Sector, and the Director of Sales, Americas on development, execution and alignment of regional go-to-market plans</li> </ul> <p>Partner and Ecosystem Marketing</p> <ul> <li>Build and scale partner marketing programs with defense contractors, system integrators, and strategic alliances.</li> <li>Develop joint campaigns and sales/partner enablement content that drive awareness, adoption, and pipeline contribution.</li> <li>Strengthen relationships with partners to expand reach and credibility in key markets.</li> </ul> <p>Demand Generation ABM Campaigns</p> <ul> <li>Oversee ABM and demand generation programs in collaboration with Sales and Growth Marketing, ensuring campaigns deliver measurable pipeline impact in named accounts and frameworks using a variety of tactics, including events, email, webinars, paid social, digital marketing, and content syndication.</li> <li>Drive pipeline growth and conversion in named accounts and frameworks.</li> <li>Partner with Growth and ABM teams to measure performance and optimize campaigns.</li> </ul> <p>Events Field Engagements:</p> <ul> <li>Set the strategy for regional events, focusing on engagements that build trust with customers, partners, and target accounts, partnering with the Event Manager to deliver high-impact conferences, forums, and partner-led activities.</li> </ul> <p>Content Messaging</p> <ul> <li>Define regional messaging and proof points (case studies, references) aligned to sovereignty, resilience, and interoperability.</li> <li>Collaborate wi ... (truncated, view full listing at source)