Lifecycle Marketing Lead, Launches & Adoption (B2B2C)

Our mission: to eliminate every barrier to mental health. At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers. We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere. Spring Health is hiring a Lifecycle Marketing Lead to build and scale the seasonal campaigns, education programs, and adoption engine across our B2B2C member experience. In this role, you will turn high-visibility seasonal moments, product improvements, and care modalities into powerful lifecycle programs that deepen member understanding and drive long-term engagement. This IC partners closely with Product Marketing, Product, Content, Comms, Creative, Analytics, and the broader Lifecycle team to bring major initiatives to market and weave ongoing education into the full member journey. This role is ideal for a lifecycle marketer with experience developing educational programs, coordinating multi-channel seasonal campaigns, and driving adoption in B2B SaaS, PLG, or B2B2C experiences. Please note that this is a hybrid role based in New York City, with an expectation to be in office 3 days a week. Our office is located at 60 Madison Avenue. What You’ll Be Doing Drive Seasonal Campaigns, Education Programs Adoption Lead end-to-end execution of seasonal and thematic campaigns (e.g., mental health awareness moments, benefit year cycles, employer-benefit timelines) that reinforce value and encourage renewed engagement. Partner with Product Marketing and Content teams to build educational nurtures, newsletters, webinars, and care-modality spotlights that help members understand how to get the most value from Spring Health. Build and maintain “What’s New,” product highlights, and feature-education moments ensuring these are framed within broader value narratives rather than one-off feature pushes. Develop targeted messaging that delivers the right educational content to the right member segment at the right time in their journey. Scale Adoption Programs Across the Member Journey Integrate seasonal and educational programs into evergreen lifecycle flows, ensuring continuous reinforcement beyond the initial campaign. Build automated, behavior-based programs that increase feature activation, modality adoption, repeat usage, and continuity of care. Identify high-leverage moments where timely education can increase adoption and deepen member engagement across both digital and care experiences. Collaborate with Lifecycle teammates to harmonize adoption touchpoints with onboarding, recare, and long-term retention strategies. Lead Experimentation System Building Own a testing roadmap to validate messaging, sequencing, segmentation, and channel strategy across seasonal and educational programs. Partner with Data and Engineering to define instrumentation needs and measure adoption and ... (truncated, view full listing at source)