Social Strategist

About Us Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization. As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in. About the Role The Social Strategist will define how Dorsia operates on social platforms from a strategic, analytical, and technical perspective. This role owns platform strategy, narrative arcs, AI-enabled workflows, and influencer strategy, ensuring social aligns with broader brand and product priorities. What You’ll Do Define platform-specific strategies across Instagram, X, Reddit, and emerging platforms, grounded in performance data and platform mechanics Design and run experiments to determine what works for Dorsia (e.g. private or Close Friends Instagram channels, broadcast channels, content gating, platform-specific narratives) Establish and evolve long-term social narrative arcs based on performance, cultural relevance, and audience behavior Own social experimentation frameworks, including hypotheses, testing plans, success metrics, and learnings Use AI tools to identify trends, generate and test content concepts, optimize formats, and analyze performance at scale Monitor cultural and platform signals to inform brand campaigns, product launches, and in-app moments Translate brand, product, and partner priorities into platform-native social strategies Partner with Brand Marketing to align social strategy with cultural moments, partner activations, and campaigns Advise on influencer and creator strategy from a platform performance and audience perspective (execution handled by Social and Community) Identify opportunities for social-led moments to ladder into lifecycle marketing, in-app merchandising, or GTM initiatives Build dashboards or reporting frameworks that clearly articulate what’s working, what’s not, and why Surface clear recommendations and decisions based on data, not anecdote Translate the master marketing calendar into platform-specific social execution plans and experiments. The Winning Recipe 4–7 years of experience in social strategy or digital platforms Deep understanding of social algorithms and audience behavior Hands-on experience using AI tools in creative workflows Analytical thinker with strong cultural instincts Excited to build systems, not just content Compensation Benefits: Competitive salary tailored to your experience and the market Equity Flexible PTO Medical, dental and vision insurance 401(k) FSA Commuter benefits Access to One Medical, Teladoc, Talkspace, Kindbody In-office lunch 3 days a week Employee Dining Credits Compensation: New York Pay Range $100,000 $120,000 USD Workplace Philosophy at Dorsia At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people-first organization. In-Person Matters We’re creating once-in-a-lifetime experiences for the most discerning audience in the world. That doesn’t happen over Zoom. It happens through collisions: a spark across a desk, a kitchen-side conversation that unlocks a partnership, the energy of ideas felt, not typed. That’s why in-office culture is non-negotiable at Dorsia. Who We ... (truncated, view full listing at source)