Growth Marketing Manager

Growth Marketing Manager YOUR TURN TO START THE CONVERSATION. WRITE THE FUTURE AT RASA. Conversation. It’s the thread between our product and our people. The tool that enables us to forge relationships through compassion and expertise. To find the connection between our differences. It keeps us close together across borders and backgrounds and helps us create our shared vision. Rasa means tight-knit. We get to the point and have the courage to ask ‘why?’. Because through relentless experimentation, passion, and vision, we’re transforming the way people interact with organizations through AI. That’s Rasa. That’s our message. Join us and add yours. SUMMARY We're looking for a Growth Gen Marketing Manager to join our Marketing team. You'll be a generalist marketer who orchestrates our marketing efforts—designing and running experimentation-driven campaigns across the full customer funnel, using data to identify what's working, scale it, and cut what isn't. With the help of AI and a finger on the pulse of rapid shifts in marketing, you'll collaborate closely with sales, product, and customer success to improve conversion rates and accelerate pipeline growth. You will be reporting to the Senior Director, Marketing. Full-time - 100% remote - Location: USA (EST or CT time zones) - This is a remote position, but we cannot hire anybody outside of the USA for this position. - Rasa can not assist with work authorization (visa sponsorship) for this position. ABOUT THIS ROLE We’re a startup, so you’ll have to be comfortable rolling up your sleeves and doing whatever is required to support our mission. We're prioritizing growth marketing to meet ambitious growth targets. We need someone who can bring a rapid-testing, data-driven approach to optimize every stage of the customer journey. As a Growth Gen Marketing Manager, you'll make an impact on your team by: - Campaign orchestration: Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms - AI-powered execution: Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar. - Audience-first strategy: Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities. - Cross-functional connector: Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals - Focus on high-impact work: Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas - KPIs & efficiency: Owning key growth metrics, including conversion rates, pipeline velocity, and revenue attribution ABOUT YOU - You're naturally curious and love finding the signal in the noise—turning data into insights and insights into action - You're excited about using AI and new tools to work smarter, move faster, and drive efficiency—and you can teach and scale these practices across a team - You understand that speed matters - you ship fast, learn quickly, and iterate relentlessly - 5–8+ years of experience in B2B startup marketing with a strong foundation in growth, demand gen, or performance marketing and exposure to other subfunctions (product marketing, content, brand) - Track record of designing and running cross-channel campaigns with measurable impact, including experience with A/B testing and funnel optimization - Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and marketing automation platforms - Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting - Collaborative connector who can align product, G ... (truncated, view full listing at source)