Enterprise ABM Marketing Manager, Uber Advertising

Enterprise ABM Marketing Manager, Uber Advertising Department: Marketing Team: Marketing Location: New York, United States ### About the Role: We are looking for an Enterprise Marketer for the US and Canada who will be instrumental in accelerating growth for this key segment. The ideal candidate will partner closely with Sales Leadership to develop and execute integrated programs focused on driving lead generation, converting leads to Sales Qualified Leads (SQLs), and building opportunity pipelines. Success in this role requires a deep understanding of marketing to various personas within an enterprise organization, as well as the creativity to define high-impact use cases that generate pipeline growth across different segments. Your core mission will be to position Uber Advertising as essential to enterprise media plans. You will be responsible for pioneering the infrastructure and execution model for Account-Based Marketing (ABM), crafting personalized journeys that effectively demonstrate our full-funnel impact to the world's most sophisticated advertisers. If you are passionate about combining precise targeting with compelling storytelling to fuel pipeline expansion, we encourage you to apply. ### What You’ll Do: - Conceptualize, build and launch a scalable ABM program targeting priority enterprise accounts, establishing year-round engagement that directly accelerates the sales cycle for top-tier advertisers. - Act as the bridge between Marketing, Sales, Measurement, Agency, and Ops to align on account selection, shared KPIs, and consistent GTM. - Leverage an appropriate mix of campaign tactics including events, roundtables, email, webinars, paid ads, etc while managing within a budget allocation - Collaborate with the Content team to ensure content and messages are aligned with target audiences to optimize programs. - Partner with Product Marketing (PMM) to support product launches and develop vertical-specific campaigns focused on cross-product selling and performance proof points (e.g., CPG, Retail, Tech). - Build and manage multi-channel nurture campaigns across the advertis