Director, Services AP-Europe-EEMEA — Small & Medium Enterprises

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Services AP-Europe-EEMEA — Small & Medium Enterprises Overview SME Director — At Mastercard, we have a compelling opportunity to scale a high-value Services business for our Commercial customers — extending the success of our Consumer model across Commercial & New Payment Flows (CNPF). We are seeking a strategic and entrepreneurial SME Director, Services to drive this ambition in the AP-Europe-EEMEA region. The candidate will own and scale the SME Services strategy, defining and executing a strong Go-To-Market approach that unlocks new revenue streams, expands monetizable offerings, and strengthens performance discipline across CNPF. Partnering closely with Product, Sales, Delivery, and Mastercard account teams, this leader will accelerate pipeline growth, deliver customer-centric solutions, and ensure disciplined execution. Key Responsibilities The candidate will be responsible for the AP-Europe-EEMEA regions (NAM, Canada and LAC) to •Expand existing Services to CNPF (e.g., SSO, Loyalty, Deploy) by calibrating value propositions and GTM; identify and pilot with anchor clients to prove impact at pace and at scale. •Build a segment-led service roadmap for SME, delivering 2–3 new flagship offerings over time, in partnership with product, studios, and analytics. Scale portfolio optimization—codify best practices, embed governance, and share playbooks across regions and segments. •Build and execute the services GTM strategy for SME, including segmentation, value proposition, packaging, pricing, and channel motions (1:1 and scalable 1-to-many) aligned to CNPF priorities. •Own the CNPF services sales pipeline across all relevant CNPF assets; forecast accurately and maintain healthy coverage ratios. •Coordinate post-sale execution with the Services Delivery team to ensure time-to-value, quality outcomes, and referenceable success. •Facilitate best practice sharing across the regional teams •Elevate strategic interaction with key customers, fintechs, ecosystem partners, and C-suite stakeholders; build partnerships that accelerate adoption and growth. Provide internal and external thought leadership on CNPF services trends within the SME; represent the business in forums, client councils, and industry events. •Design and scale 1-to-many motions for SME (digital onboarding, in-product guidance, lifecycle marketing), in collaboration with issuers/acquirers/fintech channels. •Tailor pricing/packaging for SMB affordability while preserving margins; leverage Deploy, Loyalty, SSO to increase activation and retention. •Stand up scaled insights & automation (playbooks, templates, AI copilots) to reduce cost-to-serve and accelerate time-to-value. Qualifications •Education: Bachelor’s degree required; advanced degree preferred. •Experience: Proven track record leading strategy, launching scalable products/services, and delivering commercial outcomes across complex, multi-market environments. •Demonstrated P&L ownership and success against ambitious growth targets. •Industry/Technical: Deep understanding of the payments industry and Commercial New Payment Flows; ability to leverage payments technology and innovation to solve client problems; strong financial and business acumen. •Leadership & Consulting: People leadership experience; consultative problem-solving; executive-level communication and negotiation skills; comfort operating in highly matrixed, cross-functional settings. •Certifications: Relevant in ... (truncated, view full listing at source)