Senior Marketing Manager - Germany (m/f/d/)

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit  fluenceenergy.com . Job Description: Role Overview The (Senior) Marketing Manager Germany will define, shape and implement Fluence’s marketing strategy for Germany, a key market in Fluence company strategy. The role will drive Fluence ’s brand visibility and reputation in the energy sector as trusted German supplier for large scale energy storage infrastructure. The successful candidate will be responsible for designing and implementing lead generation campaigns and be responsible for account-based marketing tools to support the transaction of existing and new customers.  The role will be base in Berlin or Erlangen, report to the Director of Marketing and closely collaborate with VP Growth, Germany and the g lobal marketing and communications organi s ation s at Fluence. Other key stakeholders include Account Management, Business Development, Strategy and Policy. To succeed in this role , you will need to develop a deep understanding of the German energy sector and proven track-record in thriving success in a technical B2B environment. We are looking for a n experienced Marketing professional, who is ready to support the growth of the German market leader in the exponentially growing energy storage industry. Key Responsibilities Create and execute on an integrated marketing strategy that supports bu siness goals for the German core market . Track results against desired objectives and report progress on a monthly basis. Development & execution of lead generation campaigns with the use of Account Based Marketing tools and techniques, including automated multi-level email campaigns; proactively innovate and integrate AI and Marktech into lead generation and account management. W ork closely with the German sales team and apply Account-Based Marketing techniques to enhance the customer experience. Support with other sales enablement activities as needed, such as creating sales collateral and content. Work closely with the European Communications Manager to i dentify and manage key media relationships in German business and trade publications. Support press relase development, influencer engagement, public relations and media strategies when required and in coordination with the communication function. Own the conference and trade exhibition schedule relevant to German market . Identify and coordinate external speaking engagements and develop core messages. Coordinate conference sponsorships and tradeshows, including booth design, sponsorship deliverables, and event invitations with the European and global marketing team. Develop clear, concise, and creative copy for blog posts, regional trade publications, newsletters, & social/digital media by working with the relevant teams across the business and communications stakeholders. Closely collaborate with other marketing & communication teams and stakeholders, at the European and g lobal levels, to leverage resources & tool s and create overall the most value for the business. Provide feedback, communicate best practices, and share lessons learned. Development of impactful social media content & digital campaigns in collaboration with the global Digital Marketing Team. Providing regular templates of social media content for the German team. Manage external marketing consultants, as needed. Work closely with our creative resources such as graphic designers to ensure high quality output .​ Required Qualifications and Experience 7-10 years of ex ... (truncated, view full listing at source)