Digital Experience Lead

What you can expect​ You will lead the design and optimization of our website experience. You’ll shape intuitive user journeys that drive engagement and conversion. Your work will connect visitors to meaningful outcomes. About the Team Our team creates every aspect of the digital experience across our website. We collaborate closely with marketing, product, and engineering. Together, we ensure our digital spaces inform and inspire. Responsibilities Defining and delivering a clear website strategy and roadmap, prioritizing user experience alongside objectives aligned with organizational growth. Designing and refining digital pathways to enhance interaction, boost conversion rates, and simplify navigation for users. Collaborating with marketing and product teams ensures messages and content remain consistent across all communication channels. Integrating data insights and SEO practices ensures organic growth of exceptional quality. Driving continuous testing and refining processes to deliver an integrated and effective website experience. What we’re looking for Demonstrate 10 years of experience improving conversion and engagement through website optimization and digital strategy. Show 5 years owning end-to-end digital experience for a global or multi-audience website. Bring 3 years of experience leading or managing cross-functional teams. Communicate with clarity and impact through excellent storytelling and copywriting skills. Collaborate effectively across marketing, engineering, and analytics teams. Apply data insights and experimentation to guide website decisions and improvements. Use web analytics tools and SEO principles to enhance performance and visibility. Hold a degree or equivalent practical experience in marketing, communications, or a related field. Demonstrate experience with contemporary CMS and experimentation tools, such as Optimizely . (preferred) Demonstrate expertise with web analytics platforms (e.g., Amplitude, GA4) and possess deep knowledge of behavioral data, funnel analysis, and user journey insights. (preferred) Possess experience in marketing and data infrastructure, including tag management and event instrumentation, to support measurement and optimization effectively. (preferred) Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment. Our Commitment​ We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines. We welcom ... (truncated, view full listing at source)