Communications Generalist, Base

<div class="content-intro"><p>Ready to be pushed beyond what you think you’re capable of?</p> <p>At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.</p> <p>To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.</p> <p>Our <a href="https://www.coinbase.com/mission">work culture</a> is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.</p> <p>While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.</p></div><p><strong>About the Role</strong></p> <p>Base, Coinbase’s Ethereum Layer 2 blockchain, is seeking a Communications Generalist to lead public relations and communications efforts. This role will focus on amplifying Base’s mission to bring a billion people onchain by driving media strategies, building narratives, and managing relationships with key stakeholders. The ideal candidate will have a deep understanding of crypto, strong media relations experience, and a passion for storytelling in the blockchain space.</p> <p> </p> <p><strong>What you’ll be doing:</strong></p> <ul> <li><strong>Strategic Communications Leadership:</strong> Develop and execute PR strategies to elevate Base’s visibility across mainstream, crypto, and international media.</li> <li><strong>Media Relations:</strong> Build and maintain strong relationships with reporters, editors, and influencers in the blockchain, tech, and business sectors. Proactively pitch stories and manage media inquiries.</li> <li><strong>Messaging and Narrative Development:</strong> Craft compelling narratives that highlight Base’s impact on the onchain economy, focusing on builder success stories, international expansion, and innovative use cases.</li> <li><strong>Event Support:</strong> Lead PR efforts for Base’s participation in key events, such as international tours, DevCon, and other industry conferences.</li> <li><strong>Builder/Creator Amplification:</strong> Collaborate with Base’s ecosystem partners to amplify builder success stories through media coverage.</li> <li><strong>Crisis and Issues Management:</strong> Handle reactive communications, ensuring consistent messaging and mitigating risks.</li> <li><strong>Measurement and Reporting:</strong> Track earned media coverage, share of voice, and other key metrics to measure the success of PR initiatives.</li> </ul> <p><strong>What we look for in you:</strong></p> <ul> <li><strong>Experience:</strong> 6+ years in public relations, communications, or related roles, with a focus on technology, blockchain, or fintech.</li> <li><strong>Media Savvy:</strong> Proven track record of securing coverage in top-tier publications (e.g., Bloomberg, CNBC, TechCrunch) and crypto-native outlets.</li> <li><strong>Crypto Expertise:</strong> Deep understanding of blockchain technology, Layer 2 solutions, and the broader crypto ecosystem.</li> <li><strong>Storytelling Skills:</strong> Ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.</li> <li><strong>Global Perspective:</strong> Experience with international medi ... (truncated, view full listing at source)