Field Marketing Manager, Startups

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.<br></span></p> <p><span data-sheets-root="1">Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.</span></p></div><p>At Vercel, we're hiring a <strong>Field Marketing Manager, Startups</strong> to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our AMER region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy execution and who's motivated by impact.</p> <p>You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.</p> <p> </p> <h2>About the Role:</h2> <p>You'll be the <strong>dedicated hire focused on the Startups segment</strong>, working cross-functionally with <strong>Sales, PMM, and Demand Generation</strong> to bring high-impact field marketing and ABM initiatives to life.</p> <p>But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default — and our job is to make sure they feel that. We're not their first check, but we're their first deploy. The Startups program is our opportunity to deliver a white-glove, Four Seasons-caliber experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are earlier-stage and more impressionable than ever, shaping how they think about building for the AI-native web; and making Vercel the obvious, taste-defining default for the tech stacks of tomorrow.</p> <p>You should be energized by fast-paced environments, biased toward action, and motivated by measurable impact. This is a high-agency, high-autonomy role. You're not waiting for direction, you're building it.</p> <h2>What You Will Do:</h2> <ul> <li><strong>Build the strategy and execute key Field programs:</strong> Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.</li> <li><strong>Engineer Founder Experiences:</strong> Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners. Think beyond standard event playbooks: you're crafting moments that are memorable, high-taste, and deeply aligned with how the best founders want to build.</li> <li><strong>Cultivate the Founder Venture Ecosystem:</strong> Build and nurture relationships across the startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies. This means showing up in the right rooms, with the right experiences, at the right time.</li> <li><strong>Build Execute ABM Playbooks:</strong> Architect full-funnel, full-stack ABM programs targeting high-value accounts. Partner with Sales to deeply understand account needs and build campaigns that drive meetings, pipeline, and revenue.</li> <li><strong>Accelerate the Funnel:</strong> Design creative, data-informed tactics that move buyers from awareness to decision faster.</li> <li><strong>Drive Measurable Impact:</strong> Use data to continuously test, measure, and refine your programs. You're no ... (truncated, view full listing at source)