Audience Data Quality & Readiness Lead

<p>The Audience Data Quality &amp; Readiness Lead sits within&#xa0;the&#xa0;Marketing&#xa0;Activation&#xa0;&amp; Lifecycle Orchestration&#xa0;team.&#xa0;&#xa0;This person will own&#xa0;the standards, controls, and operating cadence that keep audiences usable, compliant, and consistently publishable across our&#xa0;MarTech/AdTech activation stack.&#xa0;&#xa0;Audience segments must&#xa0;maintain&#xa0;applicability across paid and unpaid channels&#xa0;with applicability for ABM and buying group marketing decisioning.&#xa0;</p><p>This role ensures audiences stay&#xa0;reliable&#xa0;end to end, including CDP audiences, pixel-based audiences, and segments sourced from off-platform providers. You will partner cross-functionally to translate identity, consent, suppression, event signals, and scoring outputs into activation-ready segments used across owned, earned, and paid channels&#xa0;for ABM and Buying Group Marketing.&#xa0;</p><p>Responsibilities&#xa0;</p><ul><li><p>Define and champion the audience connectivity vision for buying group marketing,&#xa0;establishing&#xa0;how individual-level signals (behavioral, intent, firmographic) are assembled into account- and buying-group-level segments, and how those segments are governed, versioned, and activated consistently across the stack.&#xa0;&#xa0;</p></li></ul><ul><li><p>Maintain an enterprise audience library with standardized naming, metadata, ownership, refresh cadence, and change&#xa0;control,&#xa0;including&#xa0;buying-group aligned segment frameworks.&#xa0;&#xa0;</p></li></ul><ul><li><p>Build and govern model-based audiences (propensity, intent scoring, lookalike) with documented inputs, monitoring, and publishing workflows in partnership with Measurement.&#xa0;&#xa0;</p></li></ul><ul><li><p>Operationalize off-platform provider segments (intent, syndicated, onboarding feeds) and pixel-based audiences into governed activation segments with documented inputs and quality validation.&#xa0;&#xa0;</p></li></ul><ul><li><p>Own identity resolution requirements within activation&#xa0;workflows,&#xa0;ID&#xa0;mapping rules, stitching behaviors, and destination constraints&#xa0;and partner with identity teams to improve addressability and match rates.&#xa0;&#xa0;</p></li></ul><ul><li><p>Define and enforce&#xa0;activation&#xa0;readiness standards for audience segments across AEP/RT-CDP destinations, including eligibility rules, identity requirements, consent status, suppression, and refresh cadence.&#xa0;&#xa0;</p></li></ul><ul><li><p>Implement quality controls to catch broken pipelines, schema drift, destination mapping issues, and ID mismatches&#xa0;before they&#xa0;impact&#xa0;activation.&#xa0;&#xa0;</p></li></ul><ul><li><p>Own and report SLAs for audience freshness, publishing success&#xa0;rate, match rates by endpoint, and incident remediation timelines.&#xa0;&#xa0;</p></li></ul><ul><li><p>Run operational reviews, drive root-cause remediation, and reduce repeat incidents and manual fixes across CDP, pixel-based, and off-platform segment sources.&#xa0;&#xa0;</p></li></ul><ul><li><p>Ensure consent and suppression requirements are consistently enforced across all segment sources and activation endpoints; coordinate with Legal/Privacy to&#xa0;maintain&#xa0;audit-ready controls.&#xa0;&#xa0;</p></li></ul><ul><li><p>Implement AI-based monitoring to detect match-rate drops, segment anomalies, latency issues, and suppression or consent failures, with defined remediation SLAs.&#xa0;</p></li></ul><p>&#xa0;</p> <ul><li>7+ years in ABM marketing, audience activation, CDP operations,&#xa0;MarTech/AdTech operations, or data operations&#xa0;with&#xa0;demonstrated&#xa0;experience shaping audience strategy, not just executing it.&#xa0;</li></ul><p><strong>Hard Skills&#xa0;</strong></p><ul><li><p>Adobe Experience Platform (AEP) and Adobe Real-Time CDP: destination publishing, segment operations, troubleshooting, governance&#xa0;&#xa0;</p></li></ul><ul><li><p>Paid Activation Platforms: direct experience acr ... (truncated, view full listing at source)