Senior Regional Strategy & Operations Manager, Merchant Onboarding and Activations - EMEA

Senior Regional Strategy & Operations Manager, Merchant Onboarding and Activations - EMEA Department: Operations Team: Regional Operations Location: Amsterdam, Netherlands Type: Full-Time **About the Role** As part of the **EMEA Merchant Success team**, you will lead the strategy and operations for how merchants successfully **set up, activate, and go live** on Uber Eats across EMEA. You will ensure the end-to-end journey from first merchant interaction to first order is efficient, scalable, and tailored to different merchant segments and personas, with a strong focus on delivering a high-quality onboarding experience that sets merchants up for success. This role focuses on improving funnel conversion, reducing friction, and building systems and processes that enable merchants to launch successfully on the platform. **What You'll Do** - **Set the strategy and drive execution at scale:** Define the regional approach for how merchants move from first interaction to successful activation, ensuring alignment across self-serve, sales-assisted, and enterprise flows, and operationalizing it through scalable frameworks and playbooks. - **Own funnel performance and conversion:** Identify and address drop-offs across key stages of the merchant journey, from first interaction through setup, onboarding, and activation, improving conversion to first order by diagnosing root causes and driving targeted interventions. - **Design segmented activation approaches:** Develop and scale strategies tailored to distinct merchant segments and personas, from small businesses to enterprise brands, accounting for differences such as POS integration, tech savviness, familiarity with food delivery platforms, and having their own delivery staff. - **Drive system and workflow improvements:** Partner closely with Product, Engineering, and Delivery Commercial Operations to improve tools, processes, and merchant-facing experiences, ensuring they are intuitive and scalable across EMEA markets. - **Leverage data and experimentation:** Use analytics, cohort analysis, and A/B testing to continuously optimize conversion, reduce time-to-first-order, and improve the effectiveness of merc